Andrew Beckman is speaking at the upcoming Search Engine Strategies conference in New York City. His session is titled “Local 2.0: The Evolution of Local Search.” Andrew and other panelists will discuss how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines. They will also discuss location-based services (LBS), and how they’re opening up new and unique opportunities for search marketers.

The session takes place on Thursday, March 24, 2011 at 9:30 a.m. Learn more about SES New York and the panel.