Content Marketing World Soundbites


Conferences are great for recording soundbites and money quotes from intelligent, insightful and successful individuals, and Content Marketing World was no different. Below are some of the better soundbites I recorded while at the conference.

Jay Baer Content is Fire

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“Content is fire, social media is gasoline.” – Jay Baer (@jaybaer), Convince and Convert


Ann Handley #CMWorld Quote

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“Make your content about your customers, not about you. Make the customers the hero.” – Ann Handley (@marketingprofs), MarketingProfs

Mitch Joel You Can't Force Engagement

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“You can’t force engagement. To make something social, you have to make it findable and sharable, and that’s it.” – Mitch Joel (@mitchjoel), Twist Image

Marcus Sheridan Pin Image

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“Be the best teacher in the world at what you do.” – Marcus Sheridan (@thesaleslion), The Sales Lion

Margot Bloomstein Pin Image

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“Don’t confuse context with device.” – Margot Bloomstein (@mbloomstein), Appropriate, Inc.

Andrew Davis #CMWorld Quote

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“Content marketing is not a campaign.” – Andrew Davis (@tpldrew), Tippingpoint Labs 

Sam Sebastian Pin Image

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“Being first can mean that you’re more successful, even if you’re not better.” – Sam Sebastian, Google

Disclaimer: I was frantically trying to capture all the amazing things these people were saying during their presentations. Because of rapid firing of great information, some of the following may not be exact quotes, but I tried to capture the context as best as possible.


10 thoughts on “Content Marketing World Soundbites

  1. Pure 100% Organic, Grass-Fed #AwesomeSauce. Such a cool way to make these tips stand out. Great work and thanks for sharing, Angie. This is an excellent example of content marketing in action. Cheers!

  2. Great quotes! I think I heard all of them:) Mitch Joel’s statement about engagement (and utility) in particular resonated with me because I think content marketers spend so much time trying to be spectacular, edgy and creative. When no one responds or our brainchild fails to go viral, we assume we’ve failed. That’s not necessarily the case.

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