Digital Shoptalk Podcast – Conversion Rate Optimization & Local SEO

In this week’s episode, we discuss the topic of marketing budget windfalls and why we think you should take your extra budget and apply it toward conversion rate testing and optimization.  We also cover Andrew Beckman’s latest post on Search Engine Land that discusses the ways brands can implement a centralized Local SEO strategy by building local pages on a subdirectory.

Tweet @Location3 using the hashtag #DigitalShoptalk with questions, comments or suggestions. Thanks for watching!