Interactive Marketing Weekly Roundup 4.9.10
Google acquires Episodic, online video platform startup
Google acquired a new startup this week—Episodic, a video platform for broadcasting live and on-demand videos on the web and on mobile devices. Episodic has a solid advertising plan and analytics platform, most likely the reason Google was so eager. Read more.
Facebook on South Park
On Wednesday night, South Park aired an episode entirely about Facebook. While pretty amusing at times, it felt a little behind the times. Watch it for yourself. There’s even some Tron references, for all you super nerds out there.
Government agencies may now use social
On Wednesday, the U.S. Office of Management and Budget issued a memo that explained how government agencies can use online sources to gather information, which they previously were not permitted to do. I say, since that’s where people are, that’s probably a good idea! Read more.
Google attempting to help suicidal searchers
When someone is feeling down and out and has no one else to talk to, where do they go these day? It’s no longer the local bartender with an open ear or the compassionate school guidance counselor. Today, people that are questioning the futility of life turn to Google. Whether it’s for help or for ideas on how to do it, Google is now display results that will offer help, with a toll-free emergency number listed above all searchers. Google made the change based on a suggestion from a mother. Learn more.
SEARCH ENGINE MARKETING
How to control AdWords costs
Google offered up some advice on how to optimize your advertising costs through AdWords, for example, reducing your bid on less successful terms and raising it on the more successful ones. Basic, yes. But sometimes we all need to step back and rethink the basics. Check on the advice with a helpful video.
Is your site under Google penalty?
A significant drop or complete expulsion from the Google SERPs is a good way to tell if you’ve been penalized. But sometimes it’s not that transparent. Check out this blog post to help figure out if you’ve been penalized.
Why Google won’t penalize a site
But sometimes, even when someone reports a site, it doesn’t get penalized. Rand from SEOmoz looks at why this might be, based on a site he himself has reported as spam.
Is social media dying?
This article explores the idea that consumers are losing trust in social media and rebelling against the “noise.” The idea is based on a survey by Edelman, which cites that consumer confidence in social media has dropped by nearly half since 2008, leaving only 25% of people trusting their social comrades. Learn more.
Make sure you have Twitter profile pic
In what I think is probably the most obvious findings ever, a recent report by HubSpot states that Twitter profiles with pictures are infinitely more appealing and have a greater number of followers than profiles without a picture. Duh! But I guess the concrete data is nice.
10 ways to screw up a blog post
Blogging is simple, right? You just write a half-true, kinda-researched article on a somewhat relevant topic and you’re golden. That’s it. I hate to break it to you, but that’s totally false. Learn 10 ways you might be screwing up your blog posts. Of course, there are plenty more ways you could be fudging them, but these are some of the more important ones.
Research: digital ad frequency impact
comScore reported on the varying impact of ad frequency in the digital environment, based on campaigns run for the Fox Network in the United Kingdom. The campaigns, despite receiving few click, had an rather impressive impact on site visits and search queries, proving that directly clicks aren’t the only measurement for success of a campaign. Read the full results.
Yahoo! gains in market share
According to a recent report by Hitwise, Yahoo! increased 3% in the number of searches for March 2010 compared to February 2010. Google and Bing both decreased 1% in that same time period. Find all findings at Search Engine Journal.
LOCAL SEARCH MARKETING
iPad, the future looking to be hyperlocal
Fwix, a news site, has launched a free iPad app that will deliver a stream of hyperlocal, realtime news by location. This is just one of many new offerings focused on location-based content. We’re seeing a huge push for local sites, features, apps and more that are geographically focused and believe this will be a major part of interactive marketing moving forward, whether it’s on the web or on mobile phone. Or, more likely, both! Learn more about Fwix’s iPad app.
Yellowpages.com now YP.com
In an effort to become more relevant and effective, Yellowpages.com has changed its URL to YP.com. Additionally, it’s getting a new algorithmic approach, updated maps and new set of partners. Learn more at BIA/Kelsey.
Google-AdMob deal still under review
The FTC is still attempting to block Google’s acquisition of AdMob. They’ve sent letter to AdMob’s competitors, asking for statements on how the acquisition could negatively affect the industry. Learn more at Wall Street Journal.
Will Yahoo! buy Foursquare?
Word on the street is that Yahoo! is interested in purchasing Foursquare. As it’s looking right now, location-based service are the way of the future. But no one’s sure that that future includes Foursquare. Would this be a smart investment for Yahoo!? Time will tell, I guess. Learn more about the rumored deal.