Why Visual Content Is Essential for Your Marketing Efforts
Visual content is becoming increasingly important in digital marketing. It’s not only what users prefer to engage with and share, it’s also what is being prioritized by social networks and search engines alike. Don’t believe us? Just take a look a these seven reasons why visual content should be part of your digital marketing campaigns.
90% of information transmitted to the brain is visual and is processed 60,000x faster than text.
Viewers spend 100% more time on pages with videos.
Posts with videos attract 3x more inbound links than plain text posts.
Viewers are 85% more likely to purchase a product after watching a product video.
Photo and video posts on Pinterest are referring more traffic than Twitter, LinkedIn and Google+.
Videos are shared 12x more than links and text posts combined on.
Engagement from Instagram users is as much as 10x greater than other platforms.
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