Why Visual Content Is Essential for Your Marketing Efforts

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Visual content is becoming increasingly important in digital marketing. It’s not only what users prefer to engage with and share, it’s also what is being prioritized by social networks and search engines alike. Don’t believe us? Just take a look a these seven reasons why visual content should be part of your digital marketing campaigns.

1.


90% of information transmitted to the brain is visual and is processed 60,000x faster than text.

Photo credit: urbanmkr via photopin cc

Stat source: http://www.billiondollargraphics.com/infographics.html

2.


Viewers spend 100% more time on pages with videos.

Photo credit: bredgur via photopin cc

Stat source: http://www.marketingsherpa.com/article.php?ident=32075#

3.


Posts with videos attract 3x more inbound links than plain text posts.

Photo credit: Camera John via photopin cc

Stat source: http://www.seomoz.org/blog/what-makes-a-link-worthy-post-part-1

4.


Viewers are 85% more likely to purchase a product after watching a product video.

Photo credit: Roberto Carlos Pecino via photopin cc

Stat source: http://www.invodo.com/html/resources/video-statistics/

5.


Photo and video posts on Pinterest are referring more traffic than Twitter, LinkedIn and Google+.

Photo credit: mkhmarketing via photopin cc

Stat source: http://blog.hubspot.com/blog/tabid/6307/bid/33513/Visual-Content-Trumps-Text-in-Driving-Social-Media-Engagement-INFOGRAPHIC.aspx

6.


Videos are shared 12x more than links and text posts combined on.

Photo credit: mkhmarketing via photopin cc

Stat source: http://blog.hubspot.com/blog/tabid/6307/bid/33513/Visual-Content-Trumps-Text-in-Driving-Social-Media-Engagement-INFOGRAPHIC.aspx

7.


Engagement from Instagram users is as much as 10x greater than other platforms.

Photo credit: moi

Stat source: http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5

Main Photo Credit: geoftheref via photopin cc

 

About Angie Pascale

Descriptivist Word Nerd. Crossword Puzzle Addict. Novice Needle Worker. Former Location3 Media employee and rockstar.

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