Case Study
HydroWorx
HydroWorx is a world leader in aquatic therapy and conditioning. The company designs and builds exercise pools, underwater treadmills and jet machines for sports and healthcare.
Tags
Search, Social
The Challenge
Increase engagement with HydroWorx’s Facebook page through targeted Facebook ads. Return on Engagement is measured by clicks, impressions, leads and connections (connections are defined as the number of users who Liked the page, RSVP'd to an event, or used the application).
The Strategy
Location3 developed a highly-targeted Facebook advertising campaign based on individuals who “Liked” physical therapy topics and other sports themes. Three ad types were created for different targets. A branded landing tab and form page were designed and developed for potential leads from the campaign.
The Result
The month-long campaign resulted in a 7,047 percent increase in Likes, 700 percent increase in leads, 198 percent increase in post views and a 377 percent increase in post feedback. During the campaign 83 percent of the referral traffic from Facebook to the HydroWorx website was from new visitors.
