There is one thing I know for certain about each of the nearly 60 people who work at Location3 Media- they’re pretty darn interesting. Sure, they’re all good at what they do in digital marketing. They wouldn’t be here if … Continue reading
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An Intimate Evening with Luke Sullivan
Tweet Share Google +1Famous copywriter Luke Sullivan told us how not to suck last night. Really, “How Not To Suck” was the title of his talk, hosted by Ad Club Denver at the Curtis Hotel. Sullivan is a legend in the industry and … Continue reading
Top 5 Pitfalls to Avoid in Digital Copywriting
Tweet Share Google +1There’s a lot of information on the web about how to write digital copy. But just like how you struck out a bunch before figuring out how to hit on attractive members of the opposite sex, sometimes it’s equally important … Continue reading
Google AdWords – Matching Ad Text to Actions
Tweet Share Google +1Recently I went through a very large campaign and added new ads to all ad groups so that the copy precisely matched the landing page action item (the text on the button for a form). Waddayaknow – it has worked. … Continue reading
Tip of the Week: Learn Search Copywriting by Osmosis
Tweet Share Google +1An English profession in college once told me that the best way to improve my writing was to read. Read everything and anything. It didn’t matter that I wanted to be a novelist—he told me to read nonfiction. Read mystery, … Continue reading
Copywriting Tip of the Week: Proofread PPC Ads
Tweet Share Google +1You might be thinking, How many mistakes can one person make in just 70 characters? Check out this ad and tell me if you would click on it: My guess is no. And that’s not just because the display URL … Continue reading
Web Copywriting Tip: Capitalizing Brand Terms
Tweet Share Google +1Brand terms are considered proper nouns, which means that they are always capitalized regardless of where they fall in a sentence. But what about brand terms that are meant to be all lowercase (for example, let’s use…oh, I don’t know…how … Continue reading
How Not to Offend Customers and Lose Clients
Tweet Share Google +1I was recently asked to write some ad copy for a client’s LGBT campaign. Naturally, I became a bit nervous that I might inadvertently offend someone with my messages. Now, don’t get me wrong, I lived in Los Angeles for … Continue reading