Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery”? The answer to this question lies in the … Continue reading
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Maximize Mobile Campaigns: Seven Best Practices
Tweet Share Google +1Mobile marketing is growing at an increasing fast pace and it continues to become an important part of every digital advertisers marketing mix. Econsultancy recently released a great article outlining seven best practices for mobile marketing. The tips in the … Continue reading
Google’s Brand Activate Initiative: Bringing Measurement to Display Branding Campaigns
Tweet Share Google +1Part of Google’s ongoing initiatives in display is to address the challenges advertisers face as they begin to shift offline budgets online. Traditionally, display advertisers have focused on standardized metrics like clicks, user interaction rates and conversions. However, these metrics … Continue reading
Gord Hotchkiss and Venice Agree: Content is the Way Forward
Tweet Share Google +1We have been advocating to our clients for a long time that it’s not enough to simply optimize only towards SEO goals, or only towards Local Listings goals, but that each digital effort needs to address the user experience and … Continue reading
Report Shows Lifetime Value of PPC Customer Much Higher Than Previously Thought
Tweet Share Google +1We’ve always known new customers are valuable. We’ve always known online search advertising is a cost-effective way to target consumers already looking for goods and services. But a new report tells us we may have completely underestimated the long-term value of … Continue reading
Opening Day, Predictions and Fresh Starts
Tweet Share Google +1It’s here. The most glorious day spring has to offer aside from day one of March Madness; Opening Day for MLB. This is the time where every team has aspirations of playing in the Fall Classic. Teams with a new … Continue reading
Social Content Done Right by Subaru
Tweet Share Google +1Subaru posted a new micro site on Facebook yesterday called “First Car Story: The Greatest Car Story Ever Told.” It’s an interactive site that allows you to create a personalized animated story about your first car. I played with it … Continue reading
Social, Local and Mobile Convergence Webinar
Tweet Share Google +1Seventy-four percent of internet users perform local searches. Sixty-seven percent of consumers research online reviews of local businesses before making a purchase. Eighty-eight percent of mobile searchers take action within the same day. What do these stats mean for your … Continue reading
SXSW Insights From the Eyes of a Content Manager
Tweet Share Google +1First, an aside… This year I attended SXSW as a Content Manager. What exactly is a Content Manager you might ask? Well, that’s something we are continuously defining here as the world of marketing changes. I’m tasked part with auditing/assessing … Continue reading