Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery”? The answer to this question lies in the … Continue reading
Filter by Category:
- Awards
- Careers
- Click Fraud
- Client News
- Content
- Copywriting
- Demographic Targeting
- Design and Development
- Digital Marketing
- Educational
- Events
- Expert Tips
- Featured
- Franchise Marketing
- General
- Hispanic Search Marketing
- How to…
- Industry News
- Local Search
- Local Search Marketing
- Local search marketing
- Location-based Services
- Media Buying
- Meet the Authors
- Misc. News/Announcements
- Mobile Marketing
- News
- Newsletter
- Post-click Optimization
- PPC Management
- PPTP
- Press Release
- Question of the Week
- Rant and Rave
- SEO
- Shows and Events
- Social Media Management
- Social Media Marketing
- Speaking Engagements
- Staff
- Uncategorized
- Video
- Video Optimization
- Web Analytics
- Weekly Roundup
- Whitepaper
Report Shows Lifetime Value of PPC Customer Much Higher Than Previously Thought
Tweet Share Google +1We’ve always known new customers are valuable. We’ve always known online search advertising is a cost-effective way to target consumers already looking for goods and services. But a new report tells us we may have completely underestimated the long-term value of … Continue reading
Social, Local and Mobile Convergence Webinar
Tweet Share Google +1Seventy-four percent of internet users perform local searches. Sixty-seven percent of consumers research online reviews of local businesses before making a purchase. Eighty-eight percent of mobile searchers take action within the same day. What do these stats mean for your … Continue reading
SXSW Insights From The Eyes Of A Chief Strategy Officer
Tweet Share Google +1In Angie’s post earlier this week, her take on this year’s SXSW was not about any one single idea, event or new product launch. Instead, she chose to reflect on a patchwork of messages, concepts and debates that collided to bring forth … Continue reading
Developing a Keyword List: Back to Basics
Tweet Share Google +1Today I am going back to basics with some tools and advice on how to build a thorough keyword list. Creating a well-researched keyword list the foundation of any successful campaign. As with all things, let’s start at the beginning. … Continue reading
Google Adwords: Enhanced Ad Sitelinks
Tweet Share Google +1A while back I wrote about the various ad-extensions available in Google AdWords. On Valentine’s Day they gave advertisers a present: Enhanced Ad Sitelinks. So what is this? It works by taking the text from ads that are within your entire … Continue reading
YouTube’s TrueView Ads Drive Views, Not Skips
Tweet Share Google +1Google’s latest research study on YouTube’s TrueView ad format shows that “8 out of 10 viewers prefer TrueView to standard in-stream ads.” Why is this? According to the study, most users (about 90 percent) felt that this created a better … Continue reading
What ICANN’s gTLD Expansion Means For Your Brand
Tweet Share Google +1The expansion of the generic top level domains is upon us and the debate as to whether or not one should attempt to acquire or not acquire has intensified. The basic premise behind ICANN’s (Internet Corporation For Assigned Names And … Continue reading
Using Personas when Selecting SEO Keywords
Tweet Share Google +1One of the most important steps in a successful SEO campaign (if not THE most important) is selecting the target keywords. In a pay per click campaign you can pick tens of thousands of keywords and then pare down and … Continue reading