Google Adwords Dynamic Keyword Insertion (DKI) is a relatively simple process. Keyword insertion codes can be used in the title, ad text, display and destination URL. Yes, that’s right- even in the display URL. If the keyword insert is too … Continue reading
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adCenter Dynamic Keyword Insertion
Tweet Share Google +1Dynamic Keyword Insertion is fantastic at increasing relevance, it increases CTR and quality scores, it ensures more bolding within your title, descriptions and display URL’s so your pay per click ad stands out more. So why is it that most … Continue reading
Andrew Beckman Presenting at SES New York
Tweet Share Google +1Catch Location3 CEO Andrew Beckman at SES New York 2012! Andrew will be presenting “Local Myth Busters- Local Optimization Facts Proven or Debunked” on Tuesday, March 20. His fellow presenters include Benu Aggarwal, President of Milestone Internet Marketing and Gregg Stewart, President of … Continue reading
Foursquare Discounts for Multi-Unit Businesses
Tweet Share Google +1With the slow economic recovery and recent popularity of extreme couponing shows it’s safe to say consumers are willing to go extra lengths to save money. This includes utilizing location based apps such as Foursquare to gain better deals on … Continue reading
Yahoo! | Bing: Rich Ads in Search
Tweet Share Google +1What is RAIS? Essentially it’s a unique feature that allows you to add elements like multiple page links, images, icons, video, optional form fields and product info to your search results on Yahoo! and Bing. This is a beta so … Continue reading
Why Corporate Should Regulate SEO for Franchise Owners
Tweet Share Google +1By now, the term local search engine optimization has entered the vocabulary of most franchise or multi-unit marketing departments. More than 20 percent of all searches are localized, and this number is quickly increasing. This means ensuring that paid and … Continue reading
Yahoo! Removes RMX Inventory from DSPs
Tweet Share Google +1Yahoo! made a major change last month to who can access their display ad inventory. As of December 2nd, Yahoo!’s Right Media Exchange (RMX) class II remnant inventory is no longer available on demand side platforms (DSPs) and other networks. … Continue reading
Franchise Marketing Tips
Tweet Share Google +1Findability and Performance: A Guide to Digital Marketing for Franchise and Multi-Unit Businesses outlines a comprehensive strategy for developing, executing and optimizing a digital marketing campaign specifically for these organizations. From initial research to analytics-based optimization, the white paper walks … Continue reading
Keys To A Successful Agency Review
Tweet Share Google +1Throughout my marketing career, I have participated in countless agency reviews, both as a member of agency teams as well as on the client side of the table. Digital agency reviews, brand agencies reviews, shopper marketing agency reviews, PR agency … Continue reading