Yesterday it was reported that Google has started releasing their new Google Places bulk management interface to new and existing users. Google mentions that the purpose of the upgrade is to enhance the management of multiple locations. Example of the … Continue reading
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Maximize Mobile Campaigns: Seven Best Practices
Tweet Share Google +1Mobile marketing is growing at an increasing fast pace and it continues to become an important part of every digital advertisers marketing mix. Econsultancy recently released a great article outlining seven best practices for mobile marketing. The tips in the … Continue reading
Whose Data is This? The Complications of Multiple Data Sources
Tweet Share Google +1I need to talk about something for a moment that is confusing the local eco-system and impacting online data integrity. It’s the use of multiple partners and platforms to manage location listings for multi-unit and franchise systems across the same … Continue reading
AdCenter Tips: Using the Negative Keyword Conflicts Report
Tweet Share Google +1Ever wonder why your ad might not be showing on the search results page? There are many reasons this might happen: the geographic settings are off, the budget is depleted, or the time of day and day of week settings … Continue reading
SXSW Insights From The Eyes Of A Chief Strategy Officer
Tweet Share Google +1In Angie’s post earlier this week, her take on this year’s SXSW was not about any one single idea, event or new product launch. Instead, she chose to reflect on a patchwork of messages, concepts and debates that collided to bring forth … Continue reading
Developing a Keyword List: Back to Basics
Tweet Share Google +1Today I am going back to basics with some tools and advice on how to build a thorough keyword list. Creating a well-researched keyword list the foundation of any successful campaign. As with all things, let’s start at the beginning. … Continue reading
Google Adwords: Enhanced Ad Sitelinks
Tweet Share Google +1A while back I wrote about the various ad-extensions available in Google AdWords. On Valentine’s Day they gave advertisers a present: Enhanced Ad Sitelinks. So what is this? It works by taking the text from ads that are within your entire … Continue reading
YouTube’s TrueView Ads Drive Views, Not Skips
Tweet Share Google +1Google’s latest research study on YouTube’s TrueView ad format shows that “8 out of 10 viewers prefer TrueView to standard in-stream ads.” Why is this? According to the study, most users (about 90 percent) felt that this created a better … Continue reading
Using Personas when Selecting SEO Keywords
Tweet Share Google +1One of the most important steps in a successful SEO campaign (if not THE most important) is selecting the target keywords. In a pay per click campaign you can pick tens of thousands of keywords and then pare down and … Continue reading