Google Adwords Dynamic Keyword Insertion (DKI) is a relatively simple process. Keyword insertion codes can be used in the title, ad text, display and destination URL. Yes, that’s right- even in the display URL. If the keyword insert is too … Continue reading
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adCenter Dynamic Keyword Insertion
Tweet Share Google +1Dynamic Keyword Insertion is fantastic at increasing relevance, it increases CTR and quality scores, it ensures more bolding within your title, descriptions and display URL’s so your pay per click ad stands out more. So why is it that most … Continue reading
The Analytics of Love
Tweet Share Google +1Imagine the massive spike in traffic for flower companies, not only for February 14, but also the days leading up to Valentine’s Day. How many partners did not plan ahead and ordered same day delivery? I personally would love to see that … Continue reading
How to Understand & Solve Your Google Places Concerns
Tweet Share Google +1With Google holding approximately 65 percent of the search market share and maps.google.com getting 40,000,000 or more unique visitors each month it is no wonder that having great coverage via your Google Places listing is constantly top of mind for businesses. Since … Continue reading
Foursquare Discounts for Multi-Unit Businesses
Tweet Share Google +1With the slow economic recovery and recent popularity of extreme couponing shows it’s safe to say consumers are willing to go extra lengths to save money. This includes utilizing location based apps such as Foursquare to gain better deals on … Continue reading
Google Mobile Ad Innovations Leads to Doubled Ad Requests in 2011
Tweet Share Google +1According to a TechCrunch report released February 1st Google’s mobile search ad requests doubled in 2011. Search ad innovations including direct links to download mobile apps, in-store incentives through Ads with Offers and multiple address location extensions played a large … Continue reading
Yahoo! | Bing: Rich Ads in Search
Tweet Share Google +1What is RAIS? Essentially it’s a unique feature that allows you to add elements like multiple page links, images, icons, video, optional form fields and product info to your search results on Yahoo! and Bing. This is a beta so … Continue reading
Google’s New Privacy Policy & FAQs About Privacy Laws
Tweet Share Google +1You would be surprised about the number of businesses we have encountered who have had concerns about Google’s privacy and collection of data standards, especially as it concerns Google Analytics. I think it is important for the general public to … Continue reading
Keys To A Successful Agency Review
Tweet Share Google +1Throughout my marketing career, I have participated in countless agency reviews, both as a member of agency teams as well as on the client side of the table. Digital agency reviews, brand agencies reviews, shopper marketing agency reviews, PR agency … Continue reading