Happy Earth Week! A year ago Location3 brought together some of the more environmentally-conscious staff members and created The Green Team. This crack group of planetary heroes developed a mission statement to guide our office towards more responsible policies. Our … Continue reading
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Whose Data is This? The Complications of Multiple Data Sources
Tweet Share Google +1I need to talk about something for a moment that is confusing the local eco-system and impacting online data integrity. It’s the use of multiple partners and platforms to manage location listings for multi-unit and franchise systems across the same … Continue reading
A Man and his Rifle: A Marketing Story
Tweet Share Google +1Have you ever watched a sport on TV and thought, “Hey I could do that?” And I mean realistically compete at a high level. I know I’m never beating Michael Phelps in the 100m, but I have visions of grandeur … Continue reading
Google Adwords: Dynamic Keyword Insertion
Tweet Share Google +1Google Adwords Dynamic Keyword Insertion (DKI) is a relatively simple process. Keyword insertion codes can be used in the title, ad text, display and destination URL. Yes, that’s right- even in the display URL. If the keyword insert is too … Continue reading
Digital Dating: A Valentine
Tweet Share Google +1Online dating is like being an FBI agent: you research, you deduce clues and any given day you could find yourself having coffee with a serial killer. It’s not surprising our young, digitally-savvy staff are highly active on Match, OKCupid, … Continue reading
IFA 2012 in sunny Orlando, FL here we come!
Tweet Share Google +1As mentioned earlier this week, Location3 Media and our Local Search Traffic division will be in attendance at IFA for the fifth straight year. We couldn’t be more excited for a few days in gorgeous Orlando during February (especially since we … Continue reading
Search Plus Your World: Does Personalized = Better?
Tweet Share Google +1Last week we were hit with the Google’s newest push towards integrating social into search. We initially wrote about how Search Plus Your World may affect online marketing strategies, but in the last week I’ve started to witness some interesting … Continue reading
Yahoo! Removes RMX Inventory from DSPs
Tweet Share Google +1Yahoo! made a major change last month to who can access their display ad inventory. As of December 2nd, Yahoo!’s Right Media Exchange (RMX) class II remnant inventory is no longer available on demand side platforms (DSPs) and other networks. … Continue reading
Keys To A Successful Agency Review
Tweet Share Google +1Throughout my marketing career, I have participated in countless agency reviews, both as a member of agency teams as well as on the client side of the table. Digital agency reviews, brand agencies reviews, shopper marketing agency reviews, PR agency … Continue reading