Whether it be through search, display, social media, or mobile marketing, if you are targeting Hispanics online, this MediaPost article is a must-read with some great data: 10 Things You Should Know about U.S. Hispanics.
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Hispanics are Leaving the Country… Online
Tweet Share Google +1Did you know that 7 out of the 10 top indexing sites reaching U.S. Hispanic adults who prefer Spanish (comScore) are non-U.S.-based? Check out MediaPost’s Engage: Hispanics blog for the full list of sites. Popular portals like Univision and Telemundo have substantial … Continue reading
How to Interact with US Hispanics in Social Media
Tweet Share Google +1Social Media is still intimidating to many advertisers – and many haven’t even considered trying to do it in Spanish. So thank you, Luis, for these 5 helpful tips. I especially like #5 for the way you describe Spanglish: “If … Continue reading
Search Engine Land en español: Palabras claves
Tweet Share Google +1Search Engine Land en español nos da un buen resumen de la importancia del uso de palabras claves para búsquedas externas e internas.
New Study: Hispanics Online
Tweet Share Google +1A recent Ipsos U.S. Hispanic Omnibus study gives us more great data showing that Hispanics consider the internet a ‘primary tool for information’ and part of their everyday life. They are engaging online in everything from social networking to researching … Continue reading
Why you can’t not target Hispanics online right now
Tweet Share Google +1Please forgive my double negative and read this from The Big Tent at AdAge: Targeting Hispanics in a Down Economy Makes Financial Sense Not only is the ROI from targeting Hispanics online some of the best you’ll see from any advertising stream, … Continue reading
Multicultural Social Media
Tweet Share Google +1Today I read another great post on Think Multicultural explaining why it’s important to reach out to Hispanics online. Penetration of social networking in Latin America is high and rising, yet many U.S. marketers mistakenly maintain the perception that U.S. Hispanics are not savvy … Continue reading
Should You Let Google Help Translate Your Web Page?
Tweet Share Google +1The Google Webmaster Central blog introduced the new “Translate my page” gadget today. According to the article, “The [free] gadget will be rendered in the user’s language, so if they come to your page and can’t understand anything else, they’ll be … Continue reading
Farewell, PPC Handy Man, You Shall Be Missed
Tweet Share Google +1Yesterday marked the end of an era. It was PPC Handy Man’s last day at Location3 Media. PPC Handy Man has enlightened the blogosphere with his Web 2.0 perspective on the everyday challenges of and developments in online marketing. Until … Continue reading