Relevant and useful. These terms are often used interchangeably in search marketing, but they are very different. A great Search Insider post by Gord Hotchkiss outlined this idea within the context of how recent Google updates will affect SEO practices: … Continue reading
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Google’s Brand Activate Initiative: Bringing Measurement to Display Branding Campaigns
Tweet Share Google +1Part of Google’s ongoing initiatives in display is to address the challenges advertisers face as they begin to shift offline budgets online. Traditionally, display advertisers have focused on standardized metrics like clicks, user interaction rates and conversions. However, these metrics … Continue reading
Gord Hotchkiss and Venice Agree: Content is the Way Forward
Tweet Share Google +1We have been advocating to our clients for a long time that it’s not enough to simply optimize only towards SEO goals, or only towards Local Listings goals, but that each digital effort needs to address the user experience and … Continue reading
Packing Our Bags for FranCamp
Tweet Share Google +1Chief Strategy Officer John Harris and Director of Sales Tim Miller are headed off to camp! FranCamp is a social media conference for the franchise industry held in Atlanta, GA on May 4th. John will present “Maximizing Your Local Online Listings: Data Integrity, … Continue reading
Report Shows Lifetime Value of PPC Customer Much Higher Than Previously Thought
Tweet Share Google +1We’ve always known new customers are valuable. We’ve always known online search advertising is a cost-effective way to target consumers already looking for goods and services. But a new report tells us we may have completely underestimated the long-term value of … Continue reading
Location3 Named a Top Workplace by The Denver Post
Tweet Share Google +1It’s been empirically proven that Location3 Media employees think this office is a great place to work! A staff member nominated the company for The Denver Post’s Top Workplaces 2012 and Location3 was ranked 11th out of the 55 companies in the … Continue reading
IMACO: Colorado’s Newest Marketing Organization
Tweet Share Google +1There’s a new marketing organization in town, and Location3 is proud to be one of the founding members. The Interactive Marketing Association of Colorado (IMACO) was recently formed by a handful of local companies to address the specific education and … Continue reading
Google Releases Postal/Zip Code Targeting
Tweet Share Google +1Franchise systems and multi-unit systems rejoice! Google has released postal code targeting which will allow advertisers to target their campaigns down to the zip code in Google. Why this is amazing for anyone utilizing Google for advertising: • Advertiser’s with … Continue reading
SXSW Insights From the Eyes of a Content Manager
Tweet Share Google +1First, an aside… This year I attended SXSW as a Content Manager. What exactly is a Content Manager you might ask? Well, that’s something we are continuously defining here as the world of marketing changes. I’m tasked part with auditing/assessing … Continue reading