Mobile marketing is growing at an increasing fast pace and it continues to become an important part of every digital advertisers marketing mix. Econsultancy recently released a great article outlining seven best practices for mobile marketing. The tips in the … Continue reading
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Google’s Brand Activate Initiative: Bringing Measurement to Display Branding Campaigns
Tweet Share Google +1Part of Google’s ongoing initiatives in display is to address the challenges advertisers face as they begin to shift offline budgets online. Traditionally, display advertisers have focused on standardized metrics like clicks, user interaction rates and conversions. However, these metrics … Continue reading
YouTube’s TrueView Ads Drive Views, Not Skips
Tweet Share Google +1Google’s latest research study on YouTube’s TrueView ad format shows that “8 out of 10 viewers prefer TrueView to standard in-stream ads.” Why is this? According to the study, most users (about 90 percent) felt that this created a better … Continue reading
Yahoo! Removes RMX Inventory from DSPs
Tweet Share Google +1Yahoo! made a major change last month to who can access their display ad inventory. As of December 2nd, Yahoo!’s Right Media Exchange (RMX) class II remnant inventory is no longer available on demand side platforms (DSPs) and other networks. … Continue reading
Google Display Network’s Contextual Targeting Tool
Tweet Share Google +1In display advertising, it is possible to target ads to websites based on the content of the site. In the Google Display Network, this is known as Keyword Contextual Targeting, where keywords are used to identify the content you are looking … Continue reading
64% of all Display ads are not actually seen!
Tweet Share Google +1I attended a great webinar the other day held by attributionmodeling.com and C3 Metrics. Some really insightful information from studies they have run: 37% of brand term conversions get credit from other distribution channels efforts due to current last click … Continue reading
Display Retargeting 101
Tweet Share Google +1Simply put, display retargeting allows advertisers to reach users at the bottom of the sales funnel who are interested in a company’s products or services. An added benefit of utilizing retargeting in your online display efforts is that it allows … Continue reading
Display Ad Fails, Part 2: How to Avoid Mistakes
Tweet Share Google +1Everyone makes mistakes, but it’s easy to prevent the ad fails we showed you last week! Here are 4 tips to help ensure you don’t show on on someone’s ad fail list: Always check your spelling! There as several spelling … Continue reading
Display Impact on Search
Tweet Share Google +1According to various studies, time and time again we continue to see a correlation between display advertising and search lift. Depending on the studies and verticals, lifts have been recorded anywhere from 31% to 59%. In tandem with search lift … Continue reading