Mobile marketing is growing at an increasing fast pace and it continues to become an important part of every digital advertisers marketing mix. Econsultancy recently released a great article outlining seven best practices for mobile marketing. The tips in the … Continue reading
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LSA Webinar: Social, Local and Mobile Convergence
Tweet Share Google +1Thank you to everyone that attended our Social, Local and Mobile Convergence webinar, and thank you also to the Local Search Association for hosting the event! If you missed the webinar, or would simply like a copy of deck, please … Continue reading
Google Mobile Ad Innovations Leads to Doubled Ad Requests in 2011
Tweet Share Google +1According to a TechCrunch report released February 1st Google’s mobile search ad requests doubled in 2011. Search ad innovations including direct links to download mobile apps, in-store incentives through Ads with Offers and multiple address location extensions played a large … Continue reading
Using Mobile to Drive Holiday Sales
Tweet Share Google +1We’re only two days into November and Denver has already had two winter storms resulting in 15 inches of snow. There is a nip in the air and some have already started playing Christmas carols. The holiday season is officially … Continue reading
Evolution of Local Search – SES San Francisco
Tweet Share Google +1I had a great time a few weeks ago speaking at SES in San Francisco. Despite the summer in San Fran being colder than some winter days in Colorado, it was a really rewarding trip. My presentation included a recap of … Continue reading
What does a Mobile Search Campaign Entail?
Tweet Share Google +1So you have finally decided it’s time to cross over into the mobile universe and you’re ready to start targeting all your mobile users? Well here a few tips to use along the way: Remember that your mobile search campaign … Continue reading
Holiday Shopping Grows Mobile
Tweet Share Google +1Does typing billing information on a tiny phone screen deter you from online shopping? A recent article explains that shopping only ranks #13 as the most common activity done on a mobile device. But, depending on the type of shopper … Continue reading
Key Differences Between Mobile & Traditional Display Advertising
Tweet Share Google +1Mobile display is in many ways similar to traditional PC-based internet advertising. Advertisers can leverage traditional display best practices to help build a successful mobile display campaign. However, running an exact replica of your current traditional display campaign will not … Continue reading
Mobile Photography Apps
Tweet Share Google +1Cell Phones are the new digital camera. Why carry a camera and a phone when you could simply buy a phone with a really great camera? But for all you cool-kid photographers out there most camera phones don’t have the … Continue reading