Franchise systems and multi-unit systems rejoice! Google has released postal code targeting which will allow advertisers to target their campaigns down to the zip code in Google. Why this is amazing for anyone utilizing Google for advertising: • Advertiser’s with … Continue reading
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AdCenter Tips: Using the Negative Keyword Conflicts Report
Tweet Share Google +1Ever wonder why your ad might not be showing on the search results page? There are many reasons this might happen: the geographic settings are off, the budget is depleted, or the time of day and day of week settings … Continue reading
SXSW Insights from the Eyes of an Account Manager
Tweet Share Google +1As I flew into Austin for the first time, I had a lot of thoughts about what I’d gain from the week-long experience. The interactive space and the topics covered at SXSW have so much depth, I knew it would … Continue reading
Google Adwords: Dynamic Keyword Insertion
Tweet Share Google +1Google Adwords Dynamic Keyword Insertion (DKI) is a relatively simple process. Keyword insertion codes can be used in the title, ad text, display and destination URL. Yes, that’s right- even in the display URL. If the keyword insert is too … Continue reading
adCenter Dynamic Keyword Insertion
Tweet Share Google +1Dynamic Keyword Insertion is fantastic at increasing relevance, it increases CTR and quality scores, it ensures more bolding within your title, descriptions and display URL’s so your pay per click ad stands out more. So why is it that most … Continue reading
Yahoo! | Bing: Rich Ads in Search
Tweet Share Google +1What is RAIS? Essentially it’s a unique feature that allows you to add elements like multiple page links, images, icons, video, optional form fields and product info to your search results on Yahoo! and Bing. This is a beta so … Continue reading
Google Ad Extensions: What you need to know
Tweet Share Google +1I wanted to draw some attention to the Ad Extensions that are available within Google. These extensions are a great opportunity to build brand recognition and extend your messaging to searchers. Some advertisers use sitelinks to segment out different types … Continue reading
Google Social
Tweet Share Google +1Google has introduced a number of new social extensions recently. I wanted to give a quick recap of what those are along with some clarifications. The first one is on the settings tab in the interface. This setting allows you … Continue reading
Google Bubble Ads
Tweet Share Google +1Google recently started including ads in the business information bubble on Google Maps. There has been a lot of concern about these ads from business owners and industry experts with the general consensus being that Google is invading the bubble … Continue reading