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Search Plus Your World: Does Personalized = Better?

Tarla // January 24, 2012

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Last week we were hit with the Google’s newest push towards integrating social into search. We initially wrote about how Search Plus Your World may affect online marketing strategies, but in the last week I’ve started to witness some interesting … Continue reading →

General, Industry News, Rant and Rave, SEO, Social Media Marketing

How Brands Can Use Pinterest

Angie // January 23, 2012

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UPDATE (01/23/12): It was only a matter of time before Pinterest went the way of most sites and stopped their links from passing weight. As of today, Pinterest has made the links on all pins “no follow” meaning that they … Continue reading →

SEO, Social Media Marketing

Social Media Predictions for 2012

Angie // January 5, 2012

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It’s difficult to make predictions in an industry where things change on a daily basis and new sites become popular out of nowhere (raise your hand if you knew the word “Pinterest” six months ago, and don’t lie). But there … Continue reading →

Social Media Management, Social Media Marketing

Google Social

Samantha Bedford // December 12, 2011

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Google has introduced a number of new social extensions recently. I wanted to give a quick recap of what those are along with some clarifications. The first one is on the settings tab in the interface. This setting allows you … Continue reading →

Educational, Expert Tips, How to..., PPC Management, Social Media Marketing

Google Plus Pages Are Here

Neil Robertson // November 7, 2011

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After months of anticipation since Google Plus launched and immediately “kicked out the brands,” according to Google’s own Bradley Horowitz, Google Plus Pages are here! Bands, businesses, hotels, restaurants, brands, sports teams, and pretty much everything else are being welcomed … Continue reading →

Digital Marketing, Educational, Industry News, SEO, Social Media Marketing

Fancy New Targeting on Facebook Announced

Nicole // August 11, 2011

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Facebook released some new targeting options Wednesday and we are geeking out! Not because they are ground breaking advances but because they make the make the struggle of advertising on Facebook a little less daunting. Moral of the story is that these updates probably won’t make building ads on Facebook super streamlined and well Google-like, but it is a start and we’re just excited about the list functionality. Continue reading →

Demographic Targeting, Digital Marketing, Media Buying, Social Media Marketing

Social Media to Watch: Tumblr – Is it Right for Your Business?

Adam // August 11, 2011

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Tumblr is a new blogging platform that has been growing exponentially in the past couple years. I look into the young website and explain its use to marketers and whether or not it is right for your brand. Continue reading →

Digital Marketing, General, Rant and Rave, Social Media Marketing, Staff

Are You Really Using Google+ After Receiving Your Invite?

Kristina // July 13, 2011

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Google’s social network, Google+, might be one of the fastest growing networks ever, having already reached 10 million users.  I received an invite for Google+ a few days back, but I just got around to setting it up. Actually, I … Continue reading →

Social Media Marketing

Should You Care about Google+?

Angie // June 30, 2011

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Google’s newest and certainly largest foray into social media—Google+—was announced this week, along with some other social-focused news. Some are calling it a Facebook killer, but I have my doubts for several reasons. It’s too early to accurately tell if … Continue reading →

Social Media Management, Social Media Marketing

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