I’ve spent the last few days trying to let all the learning from this year’s SXSW sink in. I was hoping to come away from the conference with one grand idea that would permeate all of the social media programs … Continue reading
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How Franchises Can Measure Geo-social Campaigns
Tweet Share Google +1Everyone is deeply connected to their local community and the businesses within that community. These local stores are part of our daily lives—grabbing coffee at a café on the way to work, meeting for lunch at a deli around the … Continue reading
Social Media Predictions for 2012
Tweet Share Google +1It’s difficult to make predictions in an industry where things change on a daily basis and new sites become popular out of nowhere (raise your hand if you knew the word “Pinterest” six months ago, and don’t lie). But there … Continue reading
Google To Add More Social Analytics
Tweet Share Google +1Google announced today that they intend to add more social measurement tools to Google Analytics in the near future. The announcement was meant as a heads up that these tools are in the pipeline. There is not official launch date … Continue reading
Six Facebook Updates Brands Need to Know
Tweet Share Google +1This past week, Facebook announced a number of updates that can help increase a brand’s engagement and reach. The changes affect business pages and advertisements, and focus on making brand messages more accessible and more personalized. 1. Friend Activity Tab … Continue reading
Do You Truly Own Your Twitter Profile?
Tweet Share Google +1I recently attended a panel with some individuals that work on the Southwest Airlines social media team. One of the women on the panel stated that her personal Twitter account is not really all that personal—she realizes that as the … Continue reading
Should You Care about Google+?
Tweet Share Google +1Google’s newest and certainly largest foray into social media—Google+—was announced this week, along with some other social-focused news. Some are calling it a Facebook killer, but I have my doubts for several reasons. It’s too early to accurately tell if … Continue reading
Google Analytics New Reporting Feature
Tweet Share Google +1Today Google Analytics announced a new report functionality showing social interactions with content. This step comes with the introduction of their new +1 button for websites, however it does not stop there. This same syntax can be applied to any … Continue reading
Six Steps for Promoting Blog Posts
Tweet Share Google +1So, you’ve written a fantastic blog post–you spent a great deal of time researching an interesting topic, wrote a compelling blog post, optimized all the essential parts and properly posted it on your blog. Fantastic! But you’re not quite done … Continue reading