Google’s latest research study on YouTube’s TrueView ad format shows that “8 out of 10 viewers prefer TrueView to standard in-stream ads.” Why is this? According to the study, most users (about 90 percent) felt that this created a better … Continue reading
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An Ode to Video
Tweet Share Google +1On October 31st, the world’s population hit 7 billion. But what might be more fascinating is that, for the first time in human history, it is possible to connect with the rest of the world instantly. Whether you are showcasing … Continue reading
The Role of Dynamically Generated Video in Digital Marketing
Tweet Share Google +1It’s not difficult to grasp the power of video as a communication tool. It engages the eyes, ears, and often the heart. It makes information more memorable by weaving it into timeless story patterns. The drawback is that good video … Continue reading
Location3 Media Pioneering Future of Video Engagement in United States with wireWAX
Tweet Share Google +1The Denver-based digital marketing agency is now a leading North American partner of wireWAX, a U.K.-based firm specializing in innovative clickable video technology. DENVER, CO – May 2, 2011 – Click the play button. A snowboarder rips over a ridge … Continue reading
A Short Film
Tweet Share Google +1We just got in our new Panasonic GH2 camera. After some initial testing, this looks to be a great tool for smaller video projects and even shooting stills around the office. Just wanted to post a short test I did … Continue reading
Facebook TV: The Nonexistent Platform That Could Beat Google and Apple
Tweet Share Google +1Let me start off by saying that Facebook TV doesn’t exist. Yet. Google TV and Apple TV So much hype has occurred around the highly anticipated online TV platforms coming froms Google and Apple. It sounds like Microsoft is primed … Continue reading
Branded Entertainment
Tweet Share Google +1Or, How Agencies and Movie Studios Are Becoming More Alike Than They Are Different With a background in both advertising and film/commercial production, I have a real soft spot for good advertising and good movies. I’m the guy that actually … Continue reading
AOL and Google Renew Partnership
Tweet Share Google +1Quick update on industry news. AOL and Google announced today that they are renewing their contract for an additional five years and expanding their partnership to include Mobile and YouTube. Click here to read the official press release.