Google Analytics released an update this morning providing more details on use-cases for their new suite of social reports. In my last update on the social reporting suite, I primarily discussed the pending Activity Stream report as the most robust … Continue reading
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Google Analytics Calculation Controls: Fast Access Begone?
Tweet Share Google +1Google Analytics officially announced yesterday a new feature that has been in public beta for a while now. The new feature is a slider that helps you control the amount of “sampling” that Google Analytics performs on your reports. The … Continue reading
The Analytics of Love
Tweet Share Google +1Imagine the massive spike in traffic for flower companies, not only for February 14, but also the days leading up to Valentine’s Day. How many partners did not plan ahead and ordered same day delivery? I personally would love to see that … Continue reading
Google’s New Privacy Policy & FAQs About Privacy Laws
Tweet Share Google +1You would be surprised about the number of businesses we have encountered who have had concerns about Google’s privacy and collection of data standards, especially as it concerns Google Analytics. I think it is important for the general public to … Continue reading
Web Analytics: Capturing Valuable User Data
Tweet Share Google +1Anybody and their mom can copy and paste Google Analytics or Yahoo! Web Analytics tracking code onto their site. It takes someone special to be able to really drive insightful data with their implementation. Below are some steps you can … Continue reading
64% of all Display ads are not actually seen!
Tweet Share Google +1I attended a great webinar the other day held by attributionmodeling.com and C3 Metrics. Some really insightful information from studies they have run: 37% of brand term conversions get credit from other distribution channels efforts due to current last click … Continue reading
Google To Add More Social Analytics
Tweet Share Google +1Google announced today that they intend to add more social measurement tools to Google Analytics in the near future. The announcement was meant as a heads up that these tools are in the pipeline. There is not official launch date … Continue reading
Display Impact on Search
Tweet Share Google +1According to various studies, time and time again we continue to see a correlation between display advertising and search lift. Depending on the studies and verticals, lifts have been recorded anywhere from 31% to 59%. In tandem with search lift … Continue reading
Hilarious Web Analytics Commercial
Tweet Share Google +1We saw this hilarious commercial at the Google Analytics Summit in September, and I’ve been cracking up at it ever since. This video is such a perfect example of why you must have web analytics installed on your site!