Conferences are great for recording soundbites and money quotes from intelligent, insightful and successful individuals, and Content Marketing World was no different. Below are some of the better soundbites I recorded while at the conference.

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“Content is fire, social media is gasoline.” – Jay Baer (@jaybaer), Convince and Convert

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“Make your content about your customers, not about you. Make the customers the hero.” – Ann Handley (@marketingprofs), MarketingProfs

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“You can’t force engagement. To make something social, you have to make it findable and sharable, and that’s it.” – Mitch Joel (@mitchjoel), Twist Image

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“Be the best teacher in the world at what you do.” – Marcus Sheridan (@thesaleslion), The Sales Lion

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“Don’t confuse context with device.” – Margot Bloomstein (@mbloomstein), Appropriate, Inc.

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“Content marketing is not a campaign.” – Andrew Davis (@tpldrew), Tippingpoint Labs 

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“Being first can mean that you’re more successful, even if you’re not better.” – Sam Sebastian, Google

Disclaimer: I was frantically trying to capture all the amazing things these people were saying during their presentations. Because of rapid firing of great information, some of the following may not be exact quotes, but I tried to capture the context as best as possible.