Everyone makes mistakes, but it’s easy to prevent the ad fails we showed you last week! Here are 4 tips to help ensure you don’t show on on someone’s ad fail list:
- Always check your spelling! There as several spelling mistakes in this ad.
- Make sure your ads are relevant and content sensitive. Utilize suppression lists and site blacklisting.
- Do not run ads past the expiration date of the event or promotion. Make sure they are current. Use a content calendar to stay organized.
- Lastly, know your sizing. Double check banner sizes to ensure that ads are not cut off and the full image is displayed. Check out the IAB website for banner size guidelines and standards.
