Erik Whaley, director of Local Search Traffic, Location’s division focused on local search marketing, has been asked to write a monthly column for Search Engine Journal. His second article, “The Top 10 Free PPC Tools,” was published today. The article actually provides a few more than ten tools, all free, which can be used for competitive intelligence, keyword research, analytics and more.

And don’t forget to read his first article, “PPC Tips for the Small Business Owner.”