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DENVER, CO – February 3, 2010 –To keep pace with the ever-changing interactive marketing industry, Location3 Media has continually adapted and expanded over the years. The Denver-based interactive marketing company has significantly broadened their service portfolio, nearly doubled staff in the past year alone and, now, is undergoing a dramatic shift and expansion within the executive team. Former President Andrew Beckman is now assuming a CEO role; Former Vice President Alex Porter is taking over as president; Samantha Bedford has stepped up as senior vice president, account services; Chris Wiederspan is now vice president of technology; Former Strategic Optimization Specialist Jared Schroder has been promoted to director of paid search; and Brian Murphy has been hired as the new director of sales and marketing.

“Our roles have been evolving for some time, we’re just now making it official,” says Andrew Beckman, past president/now CEO of Location3 Media. “These changes only affect the big picture. Our employees, clients and business partners won’t notice much of a difference in day-to-day operations.”

Location3 Media has grown exponentially in the past few years, solidifying and streamlining company structure along the way. As the client base and demand for services grew, Location3 had to add more staff, thus necessitating a clearer understanding of employee roles and responsibilities. Departments were formed for the various services (e.g., PPC management, SEO, social media, web analytics, local search marketing, web design/development and more); employees were given more specialized positions and tasks; and a sensible chain of command was established to streamline processes and smooth client communications. These structure changes necessitated some promotions and additions to leadership roles.

After founding Location3 in 1999 and serving as president for the past decade, Andrew takes on a broader role, focusing on the overall health and vision of the company. Stepping up as president, Alex assumes more responsibility with Location3’s financial operations. As SVP, Samantha Bedford oversees the development, management and execution of all client campaigns across all departments. Chris Wiederspan is now VP of technology as head of the growing tech department. Moving beyond the continual optimization of PPC campaigns, Jared Schroder is now responsible for overseeing the entire paid search department and all programs. And taking over Alex’s previous business develop duties is new-hire Brian Murphy. The new titles more accurately reflect current and new responsibilities, and help to further organize company structure and client campaigns.

“As a child, the number one job I wanted when I grew up was president of the United States,” says Alex Porter. “But president of Location3 is a close second. I’ll take it!”

For more information about Location3 Media, contact Angie Pascale: 720.881.8528 | apascale @ location3.com | @AngiePascale.

FOR IMMEDIATE RELEASE

The local search marketing firm facilitates roundtable, contributes session, sponsors Business Solution Roundtables, exhibits and provides live coverage of International Franchise Association convention.

DENVER, CO – January 27, 2010 – Local search marketing firm Local Search Traffic has participated in the annual IFA convention the past two years. To herald the lucky third year, Local Search Traffic is going big! In addition to exhibiting, LST is facilitating a roundtable discussion about local online marketing, contributing to a session on free online marketing options for franchises, sponsoring the Business Solution Roundtables and live blogging and tweeting from the event.

“The demand for local search has grown dramatically in the past year, especially from franchises,” says Erik Whaley, director of Local Search Traffic. “IFA is the place to connect with franchises to discuss how we can help grow their businesses, so we decided to kick it up a notch at this year’s show.”

Local Search Traffic has exhibited as their parent company, Location3 Media, the past two conventions. The increased prominence of local search marketing inspired the company to rebrand at this year’s IFA Convention, taking place February 5-8 at the San Antonio Convention Center. To aid their rebranding efforts, Local Search Traffic developed a cleaner, more user-friendly website (www.LocalSearchTraffic.com) and will be announcing the redesign for the first time at IFA.

In addition to exhibiting at booth 623, Local Search Traffic is cosponsoring the Business Solution Roundtables, where VP Alex Porter is co-facilitating a discussion: “How to Get your Franchisees Involved in Local Online Marketing” (Monday, February 8, 10:15 a.m. – 12:30 p.m.). Alex will be encouraging attendees to ask the tough questions for advice on real-life challenges.

Erik Whaley has also contributed to the educational portion of the convention. Erik suggested the session topic “How to Increase Online Visibility and Drive More Traffic at No Cost” (Saturday, February 6, 2:45 p.m. – 4:15 p.m.) and provided talking points for the panelists, comprised of known franchisors.

Local Search Traffic will also be providing live coverage of the entire convention at www.expertSEM.com and tweeting from @LocalSearchErik and @Location3.

Stop by IFA booth 623 to learn more or contact Angie Pascale: 720.881.8528 | apascale @ localsearchtraffic.com | @angiepascale.

Andrew Beckman speaking: “Search, Domaining & Direct Navigation”
Tuesday, March 2, 2010 – 10:45 a.m. – 12:00 p.m.

Tarla Cummings speaking: “Social Media, Search & Reputation Management”
Thursday, March 4, 2010 – 1:30 p.m. – 2:30 p.m.

Giving Back: Location3 Media Opens Hearts, Lends Hands to Community

In Colorado, the “great outdoors” is as much a part of the culture and way of living as it is a part of the natural landscape. The majestic rocky mountains and the lush forests bring a sense of calm and escape to a busy and often stressful world, particularly for disadvantaged and at-risk youth.

That’s why Location3 Media, an interactive marketing company in Denver, is involved with SOS Outreach, a youth outdoor charity focused on career-building and self-esteem through outdoor activities. In winter months, the organization teaches youth to ski, snowboard and snowshoe. This summer marked the first year they offered summer activities, including rock climbing, back packing, camping and hiking.

“Being involved with SOS Outreach was a no-brainer,” says Alex Porter, the company’s vice president and a former snowboarding instructor. “We’re such an active company, the majority of us board or ski and all of us are avid hikers, campers and all-around outdoor enthusiasts.”

The organization was founded in 1993 in Vail Valley and began as the Snowboard Outreach Society, before expanding to include skiing. In January, SOS Outreach merged with Meet the Wilderness and now offers year-round programming.

Winter programs include SnowCore, a group of skiing lesson programs; Learn to Ride, which involves five days of professional snowboard instruction that focuses on five core values: courage, discipline, integrity, wisdom and compassion; and Peak Ascent, a multi-day group program that challenges participants to scale a mountain peak at an elevation of 14,000 feet or higher.

Summer programs feature rock climbing and wilderness trips. There is also a trip specially designed for fourth graders to visit and camp at Dinosaur National Park or Colorado National Monument.

Since partnering with SOS Outreach, Location3 Media has offered support to the organization by providing marketing services, including managing their paid search marketing, SEO management and analytics programs. Since late May, visits to the SOS outreach website have increased more than 20 percent.

Location3 employees have also volunteered at several events, including Design the Modern Board in May, National Get Outdoors Day in June and Saturday of Service in July, when they helped tune skis and boards, and organize inventory at SOS Outreach’s Denver office.

“We’re incredibly excited to have Location3 spread the word about our programs,” says Arn Menconi, founder and executive director of SOS Outreach. “Given the downturn in the economy, we had to find new ways to get our message out, and their work has already begun to pay off for us.”

Beth Z, owner of Life on Avenue Z, has again done an amazing job of uniting the social media community for a great cause. Her goal last year was two tons, which she far exceeded with the help of people around the country. If you’ve ever doubted the power of social media and questioned the motives of people using it, just take one look at all the support for this food drive on her blog and on Twitter. We’re so pleased to have the opportunity to participate in this virtual food drive and to help those in need.