Findability and Performance: A Guide to Digital Marketing for Franchise and Multi-Unit Businesses outlines a comprehensive strategy for developing, executing and optimizing a digital marketing campaign specifically for these organizations.

From initial research to analytics-based optimization, the white paper walks through the entire process of running a digital campaign when hundreds or even thousands of locations are involved.

Highlights Include:

• Streamlining communication between corporate and franchise owners

• Utilizing free Google tools to learn more about your customers

• Using social media and local check-in services to your company’s advantage

• How to use analytics data to optimize a campaign

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