Not all franchises are created equal and their marketing programs shouldn’t be either.

You know firsthand how complicated it can be to develop marketing programs for franchises and multi-unit businesses. You strive to give each location the freedom to create their own messaging and set appropriate budgets, but it’s never quite that simple. That’s why we developed franchise marketing solutions to help streamline the process and make your life easier!

Through our local search marketing division, Local Search Traffic, we offer two services that are ideal for companies with hundreds or thousands of locations: local map listings and local PPC. We work closely with your corporate marketing department to create custom programs that are flexible, affordable and effective for each franchise location.

Local Map Listings

Local map listings can be found on 50+ major local channels and more than 1,000 ancillary outlets, such as search engines, directories, internet yellow pages (IYPs), mobile phones and GPS devices. They help drive website, phone and foot traffic, improve exposure and increase sales for each store location.

A major issue with local map listings is accuracy. We’ve found some listings with incorrect phone numbers, old street address and broken website links. And worse, we’ve found some listings that have been hijacked by competitors or other local businesses. They substitute their phone number or web address in your listings, and then receive all the traffic. To protect yourself against this type of fraud, or simply to ensure all data is updated and accurate, we can help you claim your listings and enhance them. We manually manage listings to ensure accuracy and help improve performance, and we offer dedicated client support in case you have issues.

Local PPC

Local PPC gives each franchise location the flexibility to set their own budgets, messaging, etc., while maintaining the universal themes, formats and language of the greater franchise community.

We start with the core elements: keywords and ad copy used for each franchise location on your roster. We then incorporate custom elements to account for unique products/services, seasonality, product rollouts, promotions and other specialties of individual stores.  Next, we set geo-targeting parameters for each location; through IP-based targeting and geo-modified keyword targeting, we can reach searchers in specific geographic regions.

Measuring the performance of each location’s campaigns is extremely important. We developed a personal reporting interface so that each store has an account and can access reporting info at any time. The individual locations can also set a monthly budget that is most cost-effective for them. If clients have questions or concerns about any aspect of their local PPC program, they can simply contact their dedicated account manager to receive timely support via email, phone, IM or other means.

Want to learn more about your options for franchise marketing? Contact us today!