Today Google Analytics announced a new report functionality showing social interactions with content. This step comes with the introduction of their new +1 button for websites, however it does not stop there. This same syntax can be applied to any social interaction including, but not limited to, Facebook Likes.
The new functionality can be achieved by utilizing a new syntax. Click here to read the official blog and see the syntax.
Naturally, as a Google Analytics Partner we are drinking the Kool-Aid, but objectively the Google Analytics team is being innovative and allowing us to supply our clients with valuable data on one of the fastest-growing segments in digital marketing.