Managing a PPC campaign and your Map Listing can get a little tricky as they both take a lot of work. Depending on Google’s algorithm, your listing may not always show up where and when you want or you may be continually changing keywords to optimize your PPC campaign. The good news however, is that now location extensions are being included directly on the map when you do a place search.
Although we’ve seen location extensions (which include your address and phone number) for a while, now we are able to see a blue pin on the map signifying the location of your business mixed in with map listing results and you don’t have to cross your fingers to get a higher rank with your map listing (which also includes your address and phone number).
This can help your local PPC campaign plenty, since the whole idea is to bring in more traffic to your location and you control when and where your ad is seen.
However, don’t completely disregard your map listing either. These can be just as important, especially if you are a small business with little money for online advertising. As long as you claim your business, you control the accuracy and description of your business.
Regardless of how you get your information out there, through paid search or through local map listings, it’s important to make sure you’ve taken the time to research the relevance of your content and make sure it’s accurate everywhere it is displayed.