I had a great time yesterday talking with Tim Ash, CEO of Site Turners on Webmaster Radio yesterday.

Tim (@tim_ash) hosts the show Landing Page Optimization, along with running a successful optimization firm. Tim and I got into some in-depth tactics and tips for local search. We discussed map syndication, API’s and the importance of data consistency. We also delved into the best practices for tracking return on investment, including lead measurement, downloads and call tracking. To hear our entire conversation, visit WebmasterRadio.fm.