Jared Schroder, Location3’s director of paid search, will be speaking at SMX East 2010. His session is titled, “Industrial Strength PPC,” and will cover advanced paid search marketing tactics that can help to increase ROI and avoid wasteful ad spend. He’ll be discussing account structure optimization, detailed keyword development, distribution segmentation, ad performance optimization, strategic targeting practices, advanced bid management and more.

SMX East 2010 is taking place October 4-6 in New York at the Jacob K. Javits Convention Center. Jared’s session is on the last day, October 6, at 10:30 a.m. Learn more about SMX East and Jared’s session.