Local Search Traffic Goes Big at IFA Convention
January 27th, 2010
FOR IMMEDIATE RELEASE
The local search marketing firm facilitates roundtable, contributes session, sponsors Business Solution Roundtables, exhibits and provides live coverage of International Franchise Association convention.
DENVER, CO – January 27, 2010 – Local search marketing firm Local Search Traffic has participated in the annual IFA convention the past two years. To herald the lucky third year, Local Search Traffic is going big! In addition to exhibiting, LST is facilitating a roundtable discussion about local online marketing, contributing to a session on free online marketing options for franchises, sponsoring the Business Solution Roundtables and live blogging and tweeting from the event.
“The demand for local search has grown dramatically in the past year, especially from franchises,” says Erik Whaley, director of Local Search Traffic. “IFA is the place to connect with franchises to discuss how we can help grow their businesses, so we decided to kick it up a notch at this year’s show.”
Local Search Traffic has exhibited as their parent company, Location3 Media, the past two conventions. The increased prominence of local search marketing inspired the company to rebrand at this year’s IFA Convention, taking place February 5-8 at the San Antonio Convention Center. To aid their rebranding efforts, Local Search Traffic developed a cleaner, more user-friendly website (www.LocalSearchTraffic.com) and will be announcing the redesign for the first time at IFA.
In addition to exhibiting at booth 623, Local Search Traffic is cosponsoring the Business Solution Roundtables, where VP Alex Porter is co-facilitating a discussion: “How to Get your Franchisees Involved in Local Online Marketing” (Monday, February 8, 10:15 a.m. – 12:30 p.m.). Alex will be encouraging attendees to ask the tough questions for advice on real-life challenges.
Erik Whaley has also contributed to the educational portion of the convention. Erik suggested the session topic “How to Increase Online Visibility and Drive More Traffic at No Cost” (Saturday, February 6, 2:45 p.m. – 4:15 p.m.) and provided talking points for the panelists, comprised of known franchisors.
Local Search Traffic will also be providing live coverage of the entire convention at www.expertSEM.com and tweeting from @LocalSearchErik and @Location3.
Stop by IFA booth 623 to learn more or contact Angie Pascale: 720.881.8528 | apascale @ localsearchtraffic.com | @angiepascale.
About Local Search TrafficLocal Search Traffic is a local search marketing company focused on local map listings, local PPC and IYP management. Local Search Traffic was established in early 2007 as a division of Location3 Media, an interactive marketing company with emphases on search marketing, social media and creative services. For over a decade, Location3 Media has been helping clients to increase conversions, drive additional traffic and improve user experience through integrated marketing programs. Whether clients’ goals are increased conversions, additional traffic or improved user experience, Location3 and Local Search Traffic can help.
