Location3 is partnering with location-based marketing platform MomentFeed to provide clients with insights on engagement, user-generated content and loyalty.

MomentFeed is a global analytics, campaign management, and social CRM service for companies with 20+ locations to manage. The service allows companies to monitor, measure, and optimize location-based campaign performance via Foursquare, Facebook, and Twitter across hundreds or thousands of locations.

This is a strategic partnership as local digital marketing is growing at a frantic pace. These kinds of partnerships become even more important as Location3 continues to seek out ways to provide cross-channel solutions for franchise and multi-unit businesses.

“Data analysis is the backbone of everything we do, and MomentFeed stands out among location-based analytics providers,” says Alex Porter, president of Location3. “That’s the reason we decided to invest in the platform and why we’re thrilled to partner with MomentFeed for continued management and analysis of localized campaigns.”

MomentFeed allows monitoring of many different social platforms, including location-based check-in services. A 2011 Pew study shows how use of these services is growing rapidly. Also, users that check-in with these app are some of the highest quality customers a business can ask for—they’re actually in the store and like the brand enough to tell everyone about it. Understanding and leveraging this loyal group of customers is a major win for brands, and Momentfeed provides tools to do so.

Channel partners like Location3 Media provide additional value to clients who do not have the resources to give platforms like MomentFeed the day-to-day attention they require to most effectively run campaigns. Location3 uses the MomentFeed platform to perform analyses, provide reports on engagement, run campaigns on Facebook and Foursquare, and manageCRM via Twitter, among other services.