Comments on: PPC

By: Will iPad revolutionize mobile marketing? | expertSEM

Will iPad revolutionize mobile marketing? | expertSEM — Mon, 05 Apr 2010 17:14:52 +0000

[...] in paid search marketing? Because the iPad runs on a mobile platform, advertisers can target all mobile devices which will [...]

By: Play all the PPC angles – Tip of the week | expertSEM

Play all the PPC angles – Tip of the week | expertSEM — Wed, 17 Mar 2010 00:24:12 +0000

[...] it. You’ll likely come away with some great actionable data, sound smart when you tell your PPC agency friends what you found and have a snazzy new chart to share with your clients. ~Sarah [...]

By: Insights into Google’s Algorithm | expertSEM

Insights into Google’s Algorithm | expertSEM — Fri, 12 Mar 2010 17:52:15 +0000

[...] organizing the world’s information and make it universally accessible and useful. (If you do paid search marketing or provide search engine optimization services and you haven’t read it yet, shame on [...]

By: Location3 Media Hosts Free Interactive Marketing Seminar for Nonprofits | Press Release | Location3 Media

Wed, 10 Mar 2010 17:00:59 +0000

[...] representatives can attend this seminar at no cost. They’ll learn how to get more involved in PPC management, SEO, social media and web analytics. Several staff members from Location3 Media will explain how [...]

By: Location3 Media Promotes Executive Leadership Team | Press Release | Location3 Media

Wed, 17 Feb 2010 18:00:15 +0000

[...] of employee roles and responsibilities. Departments were formed for the various services (e.g., PPC management, SEO, social media, web analytics, local search marketing, web design/development and more); [...]

By: Process Magazine Article About Location3 | Location3 Media

Process Magazine Article About Location3 | Location3 Media — Tue, 05 Jan 2010 15:41:25 +0000

[...] has offered support to the organization by providing marketing services, including managing their paid search marketing, SEO management and analytics programs. Since late May, visits to the SOS outreach website have [...]

By: Meet the Authors: Lindsey Savisky, Interactive Project Manager | expertSEM

Meet the Authors: Lindsey Savisky, Interactive Project Manager | expertSEM — Mon, 14 Dec 2009 21:36:26 +0000

[...] interactive programs for clients that utilize a number of online marketing services, such as pay per click services, SEO management, social media, web analytics and more. Lindsey joined the Location3 team in January [...]

By: Evenly rotate ads for best performance: PPC Tip of the Week | expertSEM

Evenly rotate ads for best performance: PPC Tip of the Week | expertSEM — Tue, 08 Dec 2009 19:16:36 +0000

[...] only optimize towards click through rate (CTR). This is doing a disservice to any performance-based paid search marketing campaign. To properly test ad variations, use even rotation, make sure you have a significant data [...]

By: Easier Access to Advanced Reports in Google AdWords | expertSEM

Easier Access to Advanced Reports in Google AdWords | expertSEM — Tue, 24 Nov 2009 00:52:22 +0000

[...] you have to toggle back to the Campaigns tab to make changes. (Thankfully, Location3’s paid search marketing managers have the advantage of two computer screens, so that helps a lot in going back and [...]

By: PPC Tip of the Week: Stay up to date | expertSEM

PPC Tip of the Week: Stay up to date | expertSEM — Fri, 13 Nov 2009 21:46:38 +0000

[...] understanding of each platform can help you take advantage of every opportunity to maximize your paid search marketing campaigns potential. And, more importantly, what you know today might probably will change [...]