National Jean Co

Designer Search Campaign

2008 DMA Echo Award
2008 SES Award for Most Innovative Paid Search Campaign

Challenge

Develop a search engine marketing strategy that utilizes both pay per click and organic search engine optimization strategies for a new site with myriad competitors, a large, varied inventory and a fickle target market.

Strategy

Develop an extremely organized paid search campaign that initially focused on the nine best-performing brands. The brands were organized into subcampaigns, allowing for fine-tuning of targeting, negatives, distribution and delivery. The team also utilized Google Alerts and scoured daily headlines to capitalize on celebrity promotions and trends.

Results

As a result of all strategies utilized by SearchAdNetwork, National Jean Company received the following successful results for the launch of the campaign through March 2008:

• 216.35% ROAS (increase of 76.72%)
• 1570.00% total sales growth
• 890.63% total revenue growth
• 489.57% increase in clicks
• 1.03% increase in conversion rates

Read more about the National Jean Company Case Study.