WildBlue Communications

The Map to Search Marketing Success

2007 BMA Gold Key Award
2007 AMA Gold Peak Award

Challenge

Target a small, rural demographic that doesn’t often have access to DSL or cable Internet…via the Internet…and generate a sale of high-speed Internet service.

Strategy

Use market research studies to isolate a targeted list of zip codes – and target those key areas with Google polygon mapping. And, in turn, serve customers with unique landing pages with content that appealed to the specific audience.

Results

WildBlue lead registrations increased 220% since the launch of the geo-targeted campaign.

Read more about the WildBlue Communications Case Study.