Word-of-mouth has long been one of the most powerful forms of advertising. Hear your friend’s enthusiastic narration of a recent experience with a great new product or see the frustration in your mother’s face as she laments poor services received and you find it difficult not to be swayed. Even if you had a different experience with those same products or services. Approval from someone that you know and respect can be stronger than all the celebrity endorsements, clever ads, catchy jingles and promotions combined. Now you can harness the incredible power of friends and family online with social media management.

What is social media?

Social media is a continuous and ever-expanding online dialogue regarding news, politics, entertainment, philosophy, products, services and any other topic that people are passionate about. Anyone with an internet connection, an opinion and a few moments of free time can engage in social media via blogs, message boards, forums and social networks. Through these channels, people exchange thoughts and feelings, recommend products and services and spread online content to their ever-widening fabric of friends, family, acquaintances and coworkers.

Why should you care about social media?

Simply stated, it allows you to get involved in your customers’ lives. Monitoring the social media landscape lets you tap into conversations about your brand—encouraging positive comments and addressing any negative ones before it’s too late. Businesses that listen and act on these voices experience growing customer satisfaction and increased market share, and benefit from an invaluable competitive edge.

How can you benefit from social media?

By claiming your spot in the social circle. When you develop unique pages and/or applications within social communities, such as Facebook, MySpace and Twitter, you can speak to customers on their level and take advantage of their friend networks.

Social Media Management

We know that all social media is not created equal; same goes for all businesses. That’s why we develop and manage custom social media optimization (SMO) plans that complement your unique business model, marketing messages and campaign goals. Whether it’s optimizing and distributing videos, creating official pages on social networks or simply monitoring and enhancing online brand buzz, we have a social media marketing campaign for you.

Social media optimization is the quickest way to gain brand recognition in a familiar environment for your customers. Social media marketing takes SEO one step further—in addition to increased visibility and traffic, you also increase the scope of your campaign by gaining access to massive and maturing networks of friends and family.

Learn more about our social media management programs. Contact us today for a free consultation.

*Universal-McCann Study, Aug. 2008