We whole-heartedly believe that you cannot rely on technology for everything. That’s why we take care to manually develop, monitor and optimize all of our online marketing campaigns; however, there are some advanced technologies that help to make this manual management easier and less time consuming. And we’re all about simplifying processes so that we have more time to enhance and improve your campaign.
Thousands of research, monitoring and optimization tools exist and we’ve tested out a good deal of them over the years. Some we didn’t like, some we did and some we love so much we wish we could take credit for developing them! Check out a few of the beloved technologies we use daily:
Media Agent is a software and data services company that provides leading-edge, cloud-based software platforms for managing the entire life cycle of a successful interactive marketing campaign. We use Media Agent to streamline management and optimization processes and provide comprehensive reports. Learn more.
Web analytics is an advanced technology that allows you to track almost any activity on a website revealing referring URLs, user behavior, page strengths and weaknesses, unique page views and numerous other key performance indicators (KPIs). Learn more.
Google Website Optimizer (GWO) is an advanced tool that allows us to determine the layout and content that generate the most sales/leads for you. While there are other post-click optimization tools out there, we prefer GWO due to its ease of use and straightforward interface. Learn more.
Google got started in 1998, just one year before we set up shop. What does that mean for you? We’ve been here since the beginning stages and have developed close relationships with the reps at all the engines—not just Google, but Yahoo!, Bing and tons of other niche channels—and have a great deal of experience with their search marketing programs. Learn more.
Get more details on how we use these technologies to enhance your campaigns. Contact us today.