ABOUT LOCATION3

Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation. We were founded in 1999 as a digital marketing company providing direct response results to clients on a global scale through search engine marketing and display media. Given that Google was launched in 1998, it’s fair to say that we are veterans in the digital space with a wealth of experience in developing integrated strategies for our clients.

After working at DoubleClick for two years, helping to open international offices in Europe and training sales teams on U.S. search marketing practices, our Chairman Andrew Beckman founded Location3 in his native New York City using only personal funds, a natural entrepreneurial spirit and an insatiable desire to grow the interactive marketing industry. In 2000, Andrew launched his first paid search campaign on GoTo.com (the precursor to Overture, then Yahoo!). After a few years of working in New York, Andrew decided to relocate to Denver, a city with lower overhead, less competition and more accessibility to clients on both coasts. The fact that Denver also offered access to the pristine snowboarding conditions lacking in downtown Manhattan was simply a bonus.

Over the years, Location3 has continually evolved, adding services and solutions – not for the purpose of driving agency growth – but for the purpose of solving the business challenges of our clients. Our full-service digital agency was actualized as a result of an ever-changing digital media landscape; not only were the lines between service offerings blurring as we grew over the years, but Paid Search, SEO, Display, Social, Content and more had all become reliant upon each other for success. As our clients recognized this convergence and watched mobile technology change the entire customer experience, they turned to Location3 to help maximize digital performance across their paid, owned and earned media channels. Today, we make sure our clients engage their target audiences using the right medium and right message, at the right time, no matter where they are online.

Throughout our evolution over the last 17+ years we’ve never forgotten where we started in focusing on providing quantifiable success for our clients. We continue in that direct response tradition to this day, as we deliver every Location3 client partner the exemplary digital performance they’ve come to expect from our agency.

KEY MOMENTS IN OUR HISTORY

1998

Google Incorporates

1998

GoTo.com launches.

1999

Location3 is founded in New York City by Andrew Beckman.

2000

GoTo.com runs the first successful pay-per-click placement service and Google launches AdWords.

2000

Location3 launches its first search engine marketing campaign on GoTo.com (which became Overture, then Yahoo!).

2002

Location3 moves headquarters from New York to Denver, Colorado.

2002

Google re-launches AdWords in an auction format and adds click through rate as a factor in rankings.

2003

Google AdSense launches and PageRank changes the SEO game. Yahoo! purchases various search companies to make a new search engine.

2003

Location3 operates under the name SearchAdNetwork and begins making a name for itself as an award-winning service provider and educational leader.

2004

Facebook officially launches in Cambridge, MA.

2004

Location3 celebrates 5 year anniversary.

2005

Location3 begins running local paid search campaigns, creating local landing pages and targeting specific geographic areas for SBC Communications (bought by AT&T).

2005

Google Maps and Google Analytics launches. Google, MSN and Yahoo! announce the release of a NoFollow tag which allows blog owners to block comment spam from passing link popularity.

2006

Microsoft AdCenter launches.

2006

Google Universal Search debuts.

2006

Location3 is one of the first in the industry to get the API for AdCenter and later becomes a verified partner.

2007

The Local Search Traffic division is founded to focus on local map listings and geo-targeted PPC management. Several other services are added including landing page optimization and mobile marketing. To account for this broadening of services beyond search, the company drops SearchAdNetwork and returns to Location3 Media.

2008

Google Website Optimizer launches.

2008

Location3 becomes one of first GWO consultants and speaks at GWO Summit. Dedicated SEO and Social Media account managers are hired.

2009

Microsoft launches Bing, which changes the search landscape by placing inline search suggestions for related searches directly in the result set.

2009

Location3 wins AMA Gold Peak Award for Integrated Digital Marketing on behalf of Starz Entertainment.

2010

Google Buzz comes and goes.

2010

Location3 relocates to 1515 Arapahoe St. office in Denver and wins two AMA Peak Awards for Integrated Marketing and Social Media Marketing.

2011

The Google Panda update rocks the SEO industry and Google Plus is introduced. All the major engines promote schema markup.

2011

Location3 implement schema markups for all clients and officially becomes Google Analytics Certified Partner.

2012

Google integrates Plus and Places and introduces Search Plus Your World.

2012

Location3 recognizes change in SEO landscape and increases focus on quality content focus. The Local Search Traffic Division is selected as a Google AdWords Premier SMB Partner.

2013

Google releases Enhanced Campaigns.

2013

Location3 becomes an Optimizely Certified Partner and wins BMA Gold Key Award for integrated digital white paper: “A Convergence of Channels”.

2014

Location3 begins developing new proprietary local marketing technology, and celebrates 15 Year Anniversary!

2014

Study released predicting local ads will account for 58% of national mobile ad spending by 2016 and mobile marketing is anticipated to generate $400 billion in 2015 (compared to $139 billion in 2012).

2015

Location3 integrates Google API for Local Search and wins two major awards: Best Local Campaign – Local Search Association, Best Integrated Campaign – U.S. Search Awards

2016

Location3 relocates to new office at 820 16th St. in Denver in March.

2016

Location3 launches LOCALACT in April; a suite of tools built to power and scale your local digital marketing strategy.
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Location3 Media