2016 Local Search Conferences



Crazy about local marketing? Looking for professional development opportunities in 2016? Stumble on this post accidentally while looking for 2016 Locomotive Conferences? Welcome one and all! Here’s Location3’s roundup of all the excellent upcoming search conferences with a local focus or track. We will update frequently, so check back for the latest dates and new opportunities!

Also, feel free to email hello[at]location3.com with any conference information we missed.

LocalU Advanced Workshop

February 17, 2016, Seattle WA

If you’re in town early for MozCon Local, this half-day tactical workshop is ideal for search marketers that are looking for answers to specific questions. Attendance is limited, and a small group format means getting one-on-one conversations with some of local search’s brightest minds.

MozCon Local

February 18-19, 2016, Seattle, WA

Looking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local. With both an all-day conference and a half-day workshop, you’ll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is its newest iteration.


February 20-23, 2016, San Antonio, TX

IFA’s Convention—specifically designed for franchisees, franchisors and our steadfast supplier partners that support the franchise industry—is the forum to build and enrich these relationships and ideas. As always, IFA’s Convention offers top speakers who share their best practices as the industry continues to work its way out of these still challenging economic and public policy times. Our Convention is filled with educational sessions, roundtables, summits and mini-super sessions designed to give you the latest trends and information in the areas of franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development, social media and more!


February 29, 2016, New York, NY

The 7th Annual Local Online Advertising Conference will be held at The Grand Hyatt New York, Feb. 29-March 1. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.


February 2016, Miami, FL

At SES Miami you’ll hear about SEO and paid search tactics and how to measure campaign successes. Led by the industry’s top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.

SMX West

March 1-3, 2016, San Jose, CA

Immerse yourself in three days of SEO & SEM sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon.

LocalU Advanced

March 5, 2016, Williamsburg, VA

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U Advanced Training. These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization.

LSA 16

March 7-9, 2016, San Francisco, CA

What are the key elements of digital transformation? How do you inspire commitment and creativity among employees? How do you build genuine loyalty in your customers to support greater word of mouth? What sorts of operational insights can be learned from digital marketing data? In addition to these “big picture” questions, we’ll be offering best practices across a range of digital disciplines: from SEO to social to mobile and indoor location. We’ll also be gazing into the three-year crystal ball to identify the critical trends and developments you’ll need to prepare for in order to remain competitive in this dynamic and quickly evolving marketplace.


March 10, 2016, Portland, OR

This marketing conference presents workshops and panel sessions designed to provide detailed analysis on the most innovative strategies and technological progress in online search marketing.


March 11-20, 2016, Austin, TX

Do you really need a blurb for this one?

BIA/Kelsey Brands: The Brand-to-Local Marketing Summit

March 22, 2016, New York, NY

The first event to bring together all the key constituents of brand-to-local marketing — CMOs, agency execs, franchise marketers, media companies, and adtech and martech companies — for a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.

ClickZ Live

April 11-13, 2016, New York, NY

With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivaled forum to hear from world-renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns.


April 22, 2016, Brighton, UK

If your passion for search marketing takes you across the pond, BrightonSEO is the place to be. It hasn’t taken long for this one-day conference to become one of the top search conferences in the UK. This growing conference prides itself on a hands-on experience that is more than just buzzwords and shiny new toys.


May 3-4, 2016, Boston, MA

Join some of the world’s leading thinkers in online marketing for two days of ideas and inspiration. This conference will discuss the latest in search, analytics, content creation, optimising your website, paid promotions and more.

Ad Tech

May 11-12, 2016, Los Angeles, CA

ad:tech’s two-day conference program features 30 conference sessions and 5 keynotes led by leaders representing brands, agencies and publishers that are creating noise in the marketing space. With tracks covering all of the hottest topics, you’re sure to leave the show with relevant and practical tools to help propel your business.


May 12-13, 2016, Breckenridge, CO

SearchCon is two full days of presentations and discussion on everything digital from a great lineup of industry experts. Also of note: the conference is in the Rocky Mountains, which means hiking, brewery tours and any other mountain adventure you can fit in during your downtime.

BIA/Kelsey ENGAGE: Best Practices for the LCU

May 16-18, 2016, Austin, TX

This case study-driven conference will deliver powerful, tactically focused discussions on mobile, social, marketing automation, content marketing, programmatic and sales strategies across the Local Commerce Universe (LCU).

Denver Digital Summit

June 2016, Denver, CO

Denver Digital Summit examines where all of the digital strategies intersect and provides solutions and ideas for planning, managing and executing a real-world marketing plan.

Street Fight Summit West

June 7, 2016, San Francisco, CA

Street Fight is holding its fifth annual West Coast conference in San Francisco, where industry experts will address mobile attribution and ROI, self-service, truth in selling, pricing and profitable content.

SMX Advanced

June 21-22, 2016, Seattle, WA

SMX Advanced is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced, Q&A-packed, always informative… and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language.

MnSearch Summit 

June 24, 2016, Minneapolis, MN

SMX East

September 27-29, 2016,  New York, NY

Designed for the wonkiest of SEOs, SMX East is devoted solely to search marketing. A product of the experts at Search Engine Land, SMX East will be chock full of attendees that “get it.”

Street Fight Summit

October 25, 2016, New York, NY

Street Fight continues its focus on the hyperlocal marketing ecosystem at its annual event, the Street Fight Summit in New York City. This conference promises to showcase the latest in local search strategy.

State of Search

November 14-15, 2016, Dallas, TX

The Dallas/Ft. Worth Search Engine Marketing Association provides an all-encompassing education on digital. And as the site says, “Leave the neckties and high heels at home and join us for the premiere digital marketing conference in the South.”

BIA/Kelsey NEXT: The Future of Local Digital Advertising & Marketing

December 5-7, 2016, Boston, MA

A conference devoted to understanding, mastering and strategizing the next waves of technology usage, integration and implementation of local.


And if you’re REALLY planning ahead, mark your calendar for:

Distilled SearchLove

February 23-24, 2017, San Diego, CA

Photo Credit: Dima Bushkov, alterations by Location3 Media







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