3 Digital Strategies for Franchise Brands in 2019
As we move into 2019, it’s time to make sure you’re doing everything possible to stay ahead of the competition. That’s especially true of your approach to digital marketing, where the best strategies are constantly shifting and the stakes are higher than ever.
Location3 CEO Alex Porter recently shared in Franchising World the three most important strategies for franchise brands in the coming year. Here’s an excerpt from the article on marketing attribution:
“Before consumers make a purchase, they’re exposed to multiple touchpoints. These touchpoints might include a television ad, email promotion, Instagram video, or any other marketing tactic that they encounter on their path to purchase. Marketing attribution assesses how these touchpoints work together and which touchpoints are most effective in producing a sale.
Once this data is gathered, brands can make adjustments in dedicated budget toward specific channels – optimizing the brand experience for consumers at all phases of the sales process. This gives brands a systematic, data-driven marketing strategy that can be quickly evaluated and adjusted based on business goals.”
The entire article can be read on pages 17-18 of the December 2018 issue of Franchising World.