All posts by Kody Pedersen

Monthly Industry Roundup: February 2019

  February was a huge month for Location3 with team members attending multiple major conferences throughout the country. We sent a small army to Las Vegas for the granddaddy of them all, IFA2019 Convention, where […]

Maximize Customers By Integrating Search and Social Advertising

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

Podcast: Digital Marketing Trends in Franchising

  Jack Monson’s Social Geek Radio podcast recently welcomed Location3 CEO Alex Porter for a discussion on digital marketing trends in franchising. Here’s an excerpt of the discussion. — Monson: What’s the biggest problem or maybe […]

Digital Marketing News: Who Really Won the Super Bowl?

  Every week we’re collecting a host of links, videos, and assorted analysis on the ever-changing world of digital marketing. We invite you to skim, share, analyze, argue, and refute – just so long as […]

What the Franchising World Should Know About Voice Search

  If you watched the Super Bowl last night, you probably noticed the seemingly endless stream of ads for digital assistants and other voice-activated devices. Market research company eMarketer projects usage of these devices to […]

Monthly Industry Roundup: January 2019

  Location3 Named Agency of Record for Self Esteem Brands It was announced on Wednesday that Location3 was selected as the Agency of Record for the global health & fitness pioneer, Self Esteem Brands (Anytime […]

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