All posts by Kody Pedersen

What’s Coming in 2019 for Location-Based Marketing?

  Local Search Association, an association of local marketing experts, has published its annual predictions for the location-based marketing industry. The more than 70 predictions cover an array of topics, including: • Google My Business […]

Digital Marketing News: Should Brands Be Wary of Voice Search?

  Every week we’re collecting a host of links, videos, and assorted analysis on the ever-changing world of digital marketing. We invite you to skim, share, analyze, argue, and refute – just so long as […]

Digital Marketing News: Digital Tactics Bring Higher ROI than Traditional

  Every week we’re collecting a host of links, videos, and assorted analysis on the ever-changing world of digital marketing. We invite you to skim, share, analyze, argue, and refute – just so long as […]

Franchising USA: Digital Tactics for Higher ROI

  Digital media spending is poised to outpace traditional media spending for the first time in 2019. A study released by eMarketer in October 2018 projects that digital media will account for 55 percent of […]

The Franchisor-Franchisee Relationship in Digital Marketing

  Anyone that’s had a role in a franchise model can tell you the complexity of the franchisor-franchisee relationship. Coordinating a marketing plan can be extremely complicated as franchisors require strict adherence to brand standards […]

3 Digital Strategies for Franchise Brands in 2019

  As we move into 2019, it’s time to make sure you’re doing everything possible to stay ahead of the competition. That’s especially true of your approach to digital marketing, where the best strategies are […]

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