All posts by Tom Lynch

LOCALOGY: Aligning Expectations Key to Client-Agency Success

  The Local Search Association recently hosted a bootcamp event, bringing together marketing voices from local businesses with those from the marketing agencies and platforms who serve them. As partners of the LSA, we had […]

Is Your Marketing Partner Being Transparent?

  Marketing has a well-documented issue with a lack of transparency. The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the […]

Google My Business – Reserve With Google Shows Promise

  Our clients have been excited about the Google My Business – Reserve With Google functionality since it released in beta last summer. The excitement is well justified, as the Google Reserve feature presents a […]

Facebook Ads vs. Boosted Posts

  In working with franchise systems across a variety of verticals, we get a lot of questions on if it’s better to boost organic Facebook post content or run Facebook ad campaigns. Firstly, I’d like […]

What You Need to Know About Facebook’s News Feed Changes

  Mark Zuckerberg posted Thursday that Facebook is once again shifting how users will see organic content posted by publishers and brands. Facebook will, in essence, deprioritize organic content posted by publishers and brands in the […]

Bing Releases New Local Listings Reporting Insights

  With almost 8% of the search engine market share worldwide, Bing is a solid runner-up to Google. But because of the wide disparity between first and second place, the search industry often loses track […]

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