BizReport: How Local Search Can Help Marketers Now
The holiday season is upon us, and for many retailers and brick-and-mortar businesses, that means marketing efforts need to be locked in to meet or exceed business goals. How can local businesses use online marketing to stay ahead of the growing e-commerce industry? Location3 CEO Alex Porter says a focus on local search marketing can drive potential customers into these business’ physical locations, where the vast majority of purchases are still made.
In a recent Q&A with Kristina Knight of Biz Report, Porter breaks down the connection between local search marketing and in-store purchases. Here’s an excerpt from the interview;
Knight: Why are local SEO platforms the saving grace for retailers this season?
Porter: As e-commerce continues to expand, and new online-only brands emerge daily (Etsy, Blue Apron, Trunk Club,etc.), it’s only natural for some to jump to conclusions about the death of brick-and-mortar. However, online searches for key products and services can often be more top-of-funnel, research-oriented searches, that ultimately guide a consumer to a physical business location as they move closer to an actual purchase during their customer journey.
Using a few local search tactics can motivate consumers from online research into your physical stores. Platforms like LOCALACT allow retailers with a large brick-and-mortar footprint to efficiently and effectively scale those efforts for maximum consumer impact.
The full interview, including why marketers need to devote more attention to Google My Business, can be read here.