Is Header Bidding Threatening Google’s Display Ad Monopoly?

 
  I’ve been scouring the Internet, looking for any and all insight on the latest buzzword in the ad tech industry: header bidding. What I’ve found is a collection of charts and graphics that leave me […]

 


How Google Will Finally Kill Traditional TV

 
    It was the year 2005. I sat in a dorm room in Iowa with an oversized bottle of the cheapest liquor on the rack. My friends were discussing their next tricep tattoos, and […]

 


Digital Shoptalk Podcast: TubeMogul Guest Interview

 
  In this week’s episode of Digital Shoptalk, TubeMogul’s Steve Hunt joins Alex to discuss how measurement of online video performance has evolved, and why some brands still struggle with the medium while others like […]

 


Marketing Realities in an Election Year

 
  Unless your key markets are in states with an early caucus or primary, you may not be feeling the impacts of political spending on your marketing schedules…yet. But it is something that will affect […]

 


3 Digital Strategies to Watch in 2016

 
  Happy New Year everyone! Hope you are enjoying your year so far and are holding strong on those New Year resolutions! Last month I talked about the strategies we liked in 2015, so to […]

 


Display Fundamentals: Get Started Now

 
  There is definitely no shortage of new technology and fun and exciting ways to reach your target market within the display space. But it’s just as important to have a strong grasp on the […]

 


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