IFA 2019 Convention Recap

   

Maximize Customers By Integrating Search and Social Advertising

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

Location3 Named Agency of Record for Self Esteem Brands

  We’re incredibly excited to announce today that Location3 has been selected as the Agency of Record for the global health & fitness pioneer, Self Esteem Brands (Anytime Fitness, Waxing The City, Basecamp Fitness)! As […]

Franchising USA: Digital Tactics for Higher ROI

  Digital media spending is poised to outpace traditional media spending for the first time in 2019. A study released by eMarketer in October 2018 projects that digital media will account for 55 percent of […]

The Franchisor-Franchisee Relationship in Digital Marketing

  Anyone that’s had a role in a franchise model can tell you the complexity of the franchisor-franchisee relationship. Coordinating a marketing plan can be extremely complicated as franchisors require strict adherence to brand standards […]

Allen: Centralizing Your Franchise Marketing in 2019

  For a franchise system to succeed, it must efficiently coordinate operations from the corporate level to the hundreds of location-level franchisees. Franchisors and franchisees understand the difficulty of that dance and the dangers of […]

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