Franchising USA: Digital Tactics for Higher ROI

  Digital media spending is poised to outpace traditional media spending for the first time in 2019. A study released by eMarketer in October 2018 projects that digital media will account for 55 percent of […]

The Franchisor-Franchisee Relationship in Digital Marketing

  Anyone that’s had a role in a franchise model can tell you the complexity of the franchisor-franchisee relationship. Coordinating a marketing plan can be extremely complicated as franchisors require strict adherence to brand standards […]

Allen: Centralizing Your Franchise Marketing in 2019

  For a franchise system to succeed, it must efficiently coordinate operations from the corporate level to the hundreds of location-level franchisees. Franchisors and franchisees understand the difficulty of that dance and the dangers of […]

Franchise & Multi-Location Growth Summit – 2018 Review

   

3 Easy Ways to Localize Your Local Business Listing

  If you’ve ever felt like another cog in a brand’s customer machine, you’re not alone. Around “74% of customers feel frustrated when website content is not personalized” (Evergage, 2016). As a franchisee or business […]

Celebrating the 1-Year Anniversary of LOCALACT

  On this day one year ago, we announced the official launch of LOCALACT; the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. In the 12 months […]

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