Digital Shoptalk Podcast: Facebook The Next Big Search Engine

 
  As the dominant search engine, Google and all of its features, developments, updates, and trends takes up the majority of our headspace as digital marketers. But that could soon be changing with Facebook further […]

 


Can Google My Business Posts Help Franchises?

 
    As you may have heard, Google has released posting capabilities though Google My Business. You may be thinking this sounds like another attempt by Google to make themselves a social media giant in […]

 


Facebook Ramping Up Its Local Search Efforts

 
  Facebook has dabbled in local search in the past, but the social media pioneer appears to be looking to take the next step. Facebook CEO Mark Zuckerberg said as much in a stakeholder meeting in June 2016: “We […]

 


How HoneyBaked Ham Embraced Digital And Won Big

 
  The ham business has long been conventional. On traditional ham days like Thanksgiving and Christmas, local customers flock to their preferred ham providers based on brand loyalty, tradition, and location. Traditional advertising carries the […]

 


How to Maximize Your Google My Business Account

 
  In recent years, Google has significantly simplified its Google My Business product, however, there are still ways to take your listing above the status quo of most listings you’ll find. From organizational tactics to […]

 


Local Listings: Corporate vs Franchisee Management

 
   

 


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