Expanding Your Keyword List For Maximum Paid Search Efficiency

  Keywords 101: Keywords are phrases people use when searching for information on the web. In Paid Search, these keywords trigger ads. If your ad entices the user to click on it and visit your […]

LinkedIn Profile Targeting Shows Promise for Microsoft Ads

  When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it was unclear what, if any, impact it would have on Microsoft’s Bing Ads (now called Microsoft Ads). With the […]

Maximize Customers By Integrating Search and Social Advertising

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

Location3 Study on Review Management Featured on Search Engine Land

  A Location3 study that examines the relationship between online review management and paid-search conversions reviews was recently featured via Search Engine Land and Local Search Association. VP of LSA and Search Engine Land contributor Greg […]

Why Are QSRs Ignoring Paid Search?

  Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail stores by running ads across billboards, TV, and other mass media channels. Even with big shifts from these brands […]

Facebook Ads vs. Boosted Posts

  In working with franchise systems across a variety of verticals, we get a lot of questions on if it’s better to boost organic Facebook post content or run Facebook ad campaigns. Firstly, I’d like […]

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