How to Do Local PPC on a Budget: Part 3

 
  NOTE: This is Part 3 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. This week, Boyd will focus on relevant metrics for your PPC […]

 


Local PPC on a Budget: Part 2

 
  NOTE: This is Part 2 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget.   Ad Groups in Nonbrand Campaigns Ad groups should be created […]

 


How to Do Local PPC on a Budget: Part 1

 
  NOTE: This is Part 1 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. Let’s start with the basics. Setting Up a Basic Google Search […]

 


Google Promoted Pins Officially Moves From Alpha to Beta

 
  Google is finally launching a pilot for Promoted Pins within the maps application. This has been a hot topic since it was first announced at the Google Performance Summit, and is now officially moving […]

 


Major Change Comes to AdWords Ads

 
  Expanded Text Ads Launch Likely the biggest evolution within AdWords since enhanced campaigns melding mobile and desktop coverage, Expanded Text Ads (ETA) are rolling out in limited beta this month. Officially announced during the […]

 


Digital Shoptalk Podcast: Google Ends Right Rail Ads

 
  This week’s Digital Shoptalk discusses what search marketers need to know about Google’s decision to end right-rail ads, how a tech explosion is quantifying ROI for foot traffic, and UnderArmour’s shift to digital marketing. Tweet […]

 


Location3 Media