Why Are QSRs Ignoring Paid Search?

  Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail stores by running ads across billboards, TV, and other mass media channels. Even with big shifts from these brands […]

Facebook Ads vs. Boosted Posts

  In working with franchise systems across a variety of verticals, we get a lot of questions on if it’s better to boost organic Facebook post content or run Facebook ad campaigns. Firstly, I’d like […]

How Franchise Brands Can Drive More In-Store Revenue From Holiday Shoppers

  Our focus on local search marketing campaigns for franchise brands this holiday season continues with a post from Location3 CEO Alex Porter via Forbes. As Porter notes, “local store marketing is not a new […]

Porter: How to Increase Your Franchise’s In-Store Revenue

  The holiday season is go time for retailers and franchisees hoping to cash in on a seasonal sales boost. So what are the best strategies for these brands to ensure the holidays boom instead […]

The Next Step in Online to Offline Attribution

  A case study recently released by Placed Attribution in conjunction with RetailMeNot shows paid search campaigns are an effective and efficient catalyst to in-store visits. Before we dive into the specifics, let’s take a few […]

How To Increase Customers with Franchise Paid Search Marketing

  At Location3, we’ve been effectively creating and executing franchise digital marketing strategies on behalf of our client partners for more than a decade. One critical channel for driving increases in both brand awareness and […]

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