The Next Step in Online to Offline Attribution

  A case study recently released by Placed Attribution in conjunction with RetailMeNot shows paid search campaigns are an effective and efficient catalyst to in-store visits. Before we dive into the specifics, let’s take a few […]

How To Increase Customers with Franchise Paid Search Marketing

  At Location3, we’ve been effectively creating and executing franchise digital marketing strategies on behalf of our client partners for more than a decade. One critical channel for driving increases in both brand awareness and […]

Franchise PPC at Scale: Managing Owner Requests and Localization

  In a humorous scene in “The Founder,” the biopic about Ray Kroc and the growth of McDonald’s, Mr. Kroc stops by to do a quick QA check on his new franchisee locations. But he  […]

How to Do Local PPC on a Budget: Part 3

  NOTE: This is Part 3 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. This week, Boyd will focus on relevant metrics for your PPC […]

Local PPC on a Budget: Part 2

  NOTE: This is Part 2 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget.   Ad Groups in Nonbrand Campaigns Ad groups should be created […]

How to Do Local PPC on a Budget: Part 1

  NOTE: This is Part 1 of a four-part series on how franchisees can effectively use a local PPC strategy, even on a limited budget. Let’s start with the basics. Setting Up a Basic Google Search […]

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