How to Use Online Marketing Data to Increase In-Store Sales

  In the current digital environment, where a well-executed online presence can inspire more than just brand awareness, it’s vital for franchise brands to have an online marketing strategy. Now more than ever, an online […]

How Restaurants and QSRs Can Capitalize on “Near Me” Searches

  It’s a popular assumption that e-commerce is supplanting the traditional shopping experience, where consumers purchase products in physical stores. But the reality is that just 8 percent of the $3.7 trillion spent annually in […]

Location3’s Lacuesta Contributes to Local Citation Survey

  The fourth edition of BrightLocal’s Expert Local Citation Survey was released on Friday, and Location3 Director of Owned and Earned Matt Lacuesta was chosen to be part of the panel that included 22 local […]

Webinar: Is Automation an Existential Threat to Agencies?

  In a recent post on LSA Insider, Greg Sterling asked, “Will Google’s Smart Ads Kill the Reseller Channel?“.  It’s not necessarily a new question. The marketing industry has been considering the effects of ad […]

Porter: Smart Ads Only Threaten Agencies That Don’t Deliver Strategy

  As ad technology advances, industry professionals continue to push the idea that small businesses can ditch their agency partners and take over their own online advertising. The latest development driving this conversation is Google […]

Why Franchise Brands Need to Get on the Local Video Bandwagon

  Local video marketing has often seemed out of reach for franchisees and small business owners who haven’t had the time or resources to produce a “professional” video. But as technology improves and we gain […]

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