WWD: Boosting In-Store Traffic With Local Search

 
  Online shopping is undoubtedly a gigantic business, but did you know only 51 percent of shoppers prefer to shop online? That means half of your customer base still values the in-store experience. So rather […]

 


Adotas: Facebook The Next Big Search Engine?

 
  Location3 VP of Agency Development Tom Lynch has been closely monitoring Facebook’s increasing focus on search, and more specifically, the social media giant’s enhanced local search functionality. Lynch’s leadership in the arena is reflected […]

 


BizReport: Top 3 Tips to Improve Local SEO

 
  Businesses have long known that search engine optimization is a valuable marketing strategy, but many businesses either: Don’t invest the required resources to maximize impact Misunderstand and/or misapply SEO tactics  This is especially evident […]

 


BizReport: How to Improve Local Search Efforts

 
  What exactly is local search marketing, and how can local businesses use it to take on the big boys in their industries? Location3 President Alex Porter and Kristina Knight of BizReport recently discussed how […]

 


Marketing Dive: Google Opens Posts to Local Businesses

 
  Google recently launched Posts – a feature that allows businesses to create content directly on Google. These posts resemble social media posts – think text, images, GIFs, videos – but instead of popping up […]

 


MediaPost: Beacons the Next Step in Cross-Channel Advertising?

 
  For the past couple of years, beacons were a hot topic among marketers, but that talk has stalled as businesses are unsure how to take advantage of the new technology. In a recent article, […]

 


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