What’s Coming in 2019 for Location-Based Marketing?

  Local Search Association, an association of local marketing experts, has published its annual predictions for the location-based marketing industry. The more than 70 predictions cover an array of topics, including: • Google My Business […]

Franchising USA: Digital Tactics for Higher ROI

  Digital media spending is poised to outpace traditional media spending for the first time in 2019. A study released by eMarketer in October 2018 projects that digital media will account for 55 percent of […]

The Franchisor-Franchisee Relationship in Digital Marketing

  Anyone that’s had a role in a franchise model can tell you the complexity of the franchisor-franchisee relationship. Coordinating a marketing plan can be extremely complicated as franchisors require strict adherence to brand standards […]

3 Digital Strategies for Franchise Brands in 2019

  As we move into 2019, it’s time to make sure you’re doing everything possible to stay ahead of the competition. That’s especially true of your approach to digital marketing, where the best strategies are […]

Location3 Earns Clutch 2018 Global Leader Award

  Location3 continues to excel in the digital marketing space. Clutch, a B2B market research firm, has released an annual report on the top performers in five main categories. On Nov. 26, the leaders in […]

Allen: Centralizing Your Franchise Marketing in 2019

  For a franchise system to succeed, it must efficiently coordinate operations from the corporate level to the hundreds of location-level franchisees. Franchisors and franchisees understand the difficulty of that dance and the dangers of […]

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